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May 10, 2023 · Why should businesses use Twitter? Twitter is a hub of niche communities, real-time conversations and microblogging. For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment.
Oct 4, 2021 · Why use Twitter for business? In an increasingly crowded social media landscape, there are many reasons to make Twitter a part of your organization’s social media plan. Advertising on Twitter is especially attractive because the platform punches above its weight in terms of reach.
- Gain valuable customer insights. Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform.
- Build brand personality and awareness. How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness.
- Deliver customer support and gather feedback. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”
- Cultivate a brand community. With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community.
- Free marketing. Norman Vincent Peale once said: “Empty pockets never held anyone back. Only empty heads and empty hearts can do that.” When it comes to social media marketing, you don’t need money, just a creative mind and an openness to try new things.
- Keep track of trends and news. Despite fake news on social media dominating the headlines, Twitter remains one of the key sources for current affairs in modern society.
- Customer service. Customer service interactions on Twitter have increased by over 250% since 2015. If someone wants to find something out about your products and/or services, it is increasingly likely that they will turn to your Twitter business page before more traditional avenues of communication.
- Brand awareness. Twitter is one of the most populated social media channels, and neglecting it means you are potentially missing out on reaching thousands of current and potential customers.
- Direct messaging creates genuine connections. Like its main competitors, Twitter has a direct messaging feature for private conversations between two users.
- Tags encourage engagements. The @ symbol on Twitter goes a long way. It’s the key to sending other users a notification that almost guarantees your tweet, or the tweet you wanted the @ recipient to see, gets viewed.
- Posting multiple times per day is expected, not annoying. According to data averaged from multiple studies, Twitter is the only social network where marketers are recommended to post up to 15 times per day.
- Twitter best showcases your brand voice. With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality.
Jun 11, 2021 · Why You Should Use Twitter for Business. Unlike other social platforms which are primarily focused on video content or long form captions, Twitter encourages reactive Tweets and images. With a 280 character limit, your Tweets need to be short and sweet.
Jun 11, 2019 · To help you create a successful strategy and leverage Twitter's power for your business, we've created this guide. Keep reading to learn how you can use Twitter for your business in 2021.
