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Apr 23, 2019 · When you consider what type of content to create, video should be on the top of your list. But why exactly are videos becoming more popular compared to the rest of the options? This post walks through why video is important for your content strategy going forward and how to get started.
From generating more shares to dominating profitable marketing channels, here are 6 reasons why video is important. + Tips on how you can stand out.
- Video Displays Nonverbal Communication.
- Video Engages audiences.
- Video comprises All Other Mediums.
- Video Prompts shares.
- Video Presents Quick and Rich Content.
- Video Incites Action.
- Video Enlarges The Economy.
- Video Enables Convenient and Accessible production.
- Video Provides The Best Search Engine Results.
- Video Enhances Social Communication.
Body language and verbal tone play a huge role in conveying a message. Text content relies on precise word choice, punctuation and visual features like emoticons to establish the right tone. However, with video, viewers are able to determine exactly what the speaker is trying to get across by observing body language, verbal tone and other visual cu...
With the combination of visuals and sound, there is nothing video can’t do. Because it is the most popular medium, viewers are ready to listen as long as you follow up with valuable and concise content. Businesses can use this to their advantage by marketing with videos instead of with text and images. As a matter of fact, consumers are over 27 tim...
Video has the ability to include all other visual and auditory content. A video can consist of a podcast and an article all in one and include limitless images, infographics, and text. No other medium has this ability. This reason alone proves video’s superiority; it is at the top of the virtual food chain. When a video takes advantage of this inna...
As mentioned in the previous point, Internet users are naturally more inclined to share videos. They are quick, concise and relatable—all key components of being share-worthy. The numbers show it, too. Social video generates 1200% more shares than text and images combined. This number is likely to increase, as video is becoming more socially releva...
It is no secret that reading takes much longer than watching. Even podcasts take longer because they lack visual aids. Visual contenthas always had a talent for condensing content. Visual aesthetics combined with audio allows the information being provided to be delivered several times as fast. For example, a graph could be presented with a speaker...
Video has been shown to be more compelling than other mediums. Because it implements a more authentic interaction (refer to point #1), viewers in turn are more open to what the speaker has to say. Almost every professional video includes a call-to-action, just like most blog posts and podcasts, the results are more satisfactory. KISSmetrics found t...
The invention of video has opened up a whole new industry for ordinary people to find jobs, start businesses and contribute to the economy. Movies alone generate revenue and create jobs for millions of individuals and companies. It only takes a handful of people to publish a book, but producing a movie, as you know, employs hundreds, if not thousan...
Clicking “record” on your smartphone and speaking about a topic is much easier than writing an article about it. Video production is more accessible than ever before. The average Joe can film, edit, publish and even market his own video for free. Additionally, although videos require planning, it is not actually essential to their success. Several ...
Because there are less videos online than text, they have a better chance of reaching audiences who search a keyword. To be exact, videos are 45 times more likely to rank on the first page of Google than text results. Videos have less competition because, again, the material is more dense. What may take one video to express might require five web p...
Video is the biggest innovation in social communication since texting. Instead of only hearing someone over the phone or reading what they say in a text, people can see each other. Two relatives from different parts of the world can have a face-to-face conversation and all they need is an Internet connection and a device with a camera. A lot of mil...
Apr 26, 2021 · If that isn’t reason enough, here’s 10 reasons why video content is so powerful in marketing. We’ll cover how video connects to consumers, helps SEO, gets shares and drives conversions.
Aug 7, 2021 · Video content is any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars. Why Is Video Content Marketing Important? The demand for online video is blowing up.
As organizations around the globe are turning to various technologies to maintain business continuity and allow employees to work remotely during the COVID-19 crisis, video is rapidly emerging as a leader. For many of us, this isn’t a surprise.
Jun 2, 2021 · Videos stand out from text, slides and even stylized images. You literally have just over a second or two tops to attract a persons attention to make that user stop scrolling. the first few seconds of a video are crucial and creating compelling video content that is gripping and engages users.
