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  1. Mar 18, 2016 · Right now, on a wide scale, Twitter can detect important trends - but with more users, Twitter could be a predictive engine for... well, almost anything. The Rise and Fall And this is why it's disappointing to see Twitter take-up slowing, user growth stalling, interest in the platform waning.

    • Gain valuable customer insights. Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform.
    • Build brand personality and awareness. How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness.
    • Deliver customer support and gather feedback. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”
    • Cultivate a brand community. With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community.
  2. Nov 7, 2013 · Twitter has cemented itself as a digital soapbox, and a place for politicians to engage directly with people - making major announcements along the way.

  3. Feb 1, 2022 · 1. Twitter Is User-Friendly. Whatever your reason for joining Twitter is, you can rest assured that the platform is easy to use. Twitter's design is kept extremely simple, and while you can customize your feed, the topics, and the people you want to keep up with, the platform is straightforward to navigate on both mobile and PC.

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  4. Oct 7, 2022 · What makes the platform important is essentially its clientele. Twitter is the place where the most powerful and influential people like to hang out. It’s a trendy bar full of rich people, whereas Facebook is the virtual equivalent of the McDonald's across the street.

  5. Jul 26, 2021 · Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience. Twitter allows users to discover stories regarding today's biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends.

  6. Feb 11, 2016 · But for all the talk of an imminent demise, Twitter is still more relevant than ever. Its power lies in the way it has completely transformed how we talk and find out about important issues – and, more importantly, how we take action on them.