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Sep 17, 2024 · A good website should excel in both its form and function — with a clear purpose, visually appealing design and intuitive navigation. A good website performs well for a diverse audience (think page speed and loading, as well as accessibility) and includes advanced site security.
- Clearly Define Your Goals
- Budget Properly
- Earn The Trust of Your Audience
- Find Ways to Stand Out
- Focus on Usability & User Experience
- Remember The SEO Fundamentals
- Optimize Your Landing Pages
- Use Your Analytics
- Learn from Heat Mapping
- Make Sure Your Website Works All The Time
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While we should always start a web or marketing project with goals, we need to consider both ourselves and the user with our website. The site can only generate traffic, leads, and sales when we make sure we have what our target audience wants and we can deliver it for them in a satisfactory way. Defining goals for both your organization and your u...
Prepare to invest in your web presence. I have known a lot of brands that overspend on their sites and then go cheap on marketing. Conversely, there are those who want to go big on marketing and won’t put anything into their website. Find the right CMS, technology, and type of site for you. Off the shelf? Know what the limitations are so you don’t ...
Be clear and transparent in what you are offering and what you want your audience to do. Know what motivates them and what you’re strong at. Leverage that. Too often, websites lack the emotional or credibility connections needed to earn trust and the lead or sale. A prime example that I see often are ecommerce sites (and even service company websit...
Differentiation is key. You can still use a website template and look different. By customizing imagery and styles tailoring them to your brand, you can stand out. This goes along with earning trust. When you tell your story and create factors like price, quality, customer service, what you do with profits, how you give back, etc., you create the b...
Make it easy for your audience to get to the content they want. If you’re a viral video website, land users on video pages. If you have products or services, make sure that users can get to the desired page with the fewest clicks possible. In addition to having intuitive main menu navigationoptimized for mobile and desktop experiences, think about ...
This seems like a basic thing, but don’t forget about SEO. At minimum, know how the search engines crawl and indexyour content and ensure the basic on-page factors are optimized. There are lots of ways to make this easy, including through pluginsand semantic coding. SEO has technical aspects and goes beyond on-page, but if you can at least ensure y...
Landing pagesare great tools for campaigns. This includes PPC ads, email promotions, inbound marketing efforts, and more. Having a system that allows for quick creation and customization of landing pages is critical for success if you’re doing any marketing. Make sure that your website or content management system gives you control and that your si...
Another that seems like a given, but go beyond just installing Google Analyticson your site. You need information on demographics, goal completions, and more that you can’t get unless you take a few quick steps to set them up. Don’t assume that you can set it and forget it and go back months down the road and see how things are going. You don’t hav...
Heat mappingand on-page analytics tools are great sources of additional information on the user experience. Many of the aspects critical to website success are UX-related. Tools like Lucky Orange (I’m a customer and fan – not a compensated endorser) give you insight into how far users are scrolling, where their mouse tracks, how much of a form they...
Uptime is often all we think about when it comes to making sure our websites work. However, you may not notice issues like JavaScript not firing, buttons not working, a browser-specific bug, or mobile experience issues without the right protocols in place. By just watching sales data and monitoring uptime, you may miss that a segment of your audien...
Learn how to define your goals, budget, earn trust, stand out, and optimize your website for user experience and SEO. This article covers the key factors to drive users to your brand and generate traffic, leads, and sales.
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- Clear purpose. As you build your website, there must be a reason behind every decision. As a starting point, think about the following factors to gain clarity about your new website
- Excellent user interface (UI) and user experience (UX) UI is the interactive parts of your website, like buttons, text fields, links, navigation bars and menus.
- Responsive, mobile-friendly website design. A 2023 report showed that 91% of internet users between 16 and 64 access the internet on a mobile device. The ability to provide a consistent user experience across a diverse range of phones is part of what makes a good website.
- Effective calls to action (CTA) A call to action textually invites a user to take a desirable action. For instance, an eCommerce website’s shopping cart page works better with a bright yellow button and the text “Confirm order now.”
- An easy-to-navigate menu. For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information.
- A search bar. Get visitors to the content they need faster. A search bar on your site can instantly pull up any content containing the keyword or search phrase your visitors type in.
- An organized homepage. The homepage of your site is the first impression of your company for many visitors. Put your best foot forward with a homepage that presents information section by section, with each area clearly labeled and described so visitors know what to expect.
- Key information about your company. Visitors come to your site in search of information — make sure you tell them what you want them to know! Include any details they need to make an informed decision about your business.
- Easy to Navigate. Every website needs a good navigation system to increase engagement, conversion rates, and overall satisfaction. The well-designed site navigation will also make it easier for search engines to index your website, helping you achieve better rankings.
- Good Page Speed. Page load time is another important criterion for ranking web pages in their search results. A fast website improves user experience, increases search engine rankings, and decreases the bounce rate.
- Responsive Design. A responsive design is a web design approach that allows your website to adjust its layout on the device used to view it. This ensures the website looks great and functions properly on all devices, from mobile phones and tablets to desktops or laptops.
- Follow Security Protocols. A good website should emphasize user security to appear more trustworthy to potential customers. Performing website security audits can help prevent cyber attacks such as SQL injection and cross-site scripting, which can compromise the website’s integrity.
4 days ago · In this guide, you’ll learn some of the best tips for making sure your website is up to snuff, including how to design the site, what kind of content you should put on your site, and which ...
Aug 29, 2023 · 1. Your website satisfies user intent and has a clear goal. 2. Your website has technical prowess. 3. Your website is trustworthy, safe and secure. 4. Your website has a great design and stellar UX. 5. Your site has awesome, user-centered content. 6. Your site is mobile-friendly (or rather, designed mobile-first) 7.
