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Sep 1, 2024 · In this comprehensive guide, we explore the most insightful web design statistics and trends for 2024 and 2024. For website owners, designers, developers and anyone wanting to upgrade their site – you‘ll uncover fascinating user insights, benchmarks and predictions surrounding web design.
- Mobile Web Design Statistics
- Responsive Web Design Statistics
- Web Design Industry Statistics
- Modern Web Design Statistics
- Ecommerce Web Design Statistics
1. In May 2023, mobile devices generated 65.49% of global website traffic.
Mobile traffic has been hovering around the 50% mark since the beginning of 2017. That means optimizing your website for mobile devices, and desktops is more important than ever. It’s also important to consider whether offering a mobile app would provide a better experience to your users. Image Source
2. 32% of small businesses already have a mobile app, and 42% plan to build one in the future. On the other hand, 26% of small businesses are unlikely to ever release one.
Some small businesses have already created a mobile app, while others plan to improve their customer service or streamline the purchasing process for their customers. But over a quarter of some small businesses aren’t planning to — now or ever. Some don’t have the budget or marketing capabilities to create and promote their app. Others don’t think it makes sense for their business or audience. Whether your small business should invest in building a mobile app or not depends on a wide range of...
3. The average e-commerce conversion rate on mobile is 2.49%
Though desktop comes with higher conversion rates, invest heavily in mobile optimization as well. As mentioned above, mobile traffic share is twice as large (~65% for mobile vs. ~32% for desktop). If you disregard website mobile optimization, you risk losing revenue and customer loyalty. Image Source
5. 73.1% of web designers believe that a non-responsive design is the top reason why visitors leave a website.
Considering that billions of people use mobile devices to access the internet, your website must be optimized for smaller screen sizes and desktops. In fact, not having a responsive designis rated as a top reason visitors might leave a website, according to a survey of 200+ web designers and freelancers. Other reasons are slow load times, bad navigation, and poor content structure. Image Source
6. 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned.
If your website isn’t responsive, it’s time for a redesign, according to that same group of 200+ web designers and freelancers. The other top reasons — low conversion rate, high bounce rate, and “needs better UX” — could be addressed by a responsive design as well.
7. In 2021, the total number of web developers and designers in the United States was around 191,100. By 2031, this number is projected to reach over 205,000.
In this study, web developers and designers were defined as those “responsible for the design and development of websites or interfaces including the overall layout, graphics, font type, etc.” The market is expected to grow by over 21,800 jobs in the next decade.
8. Employment of web developers and digital designers is projected to grow 23% from 2021 to 2031, much faster than the average for all occupations.
According to the U.S. Bureau of Labor Statistics, the employment of web developers and designers will grow at a much faster rate than the average for all occupations. The organization believes that demand will be driven by the continued popularity of mobile devices and e-commerce. Image Source
9. The median annual wage for web developers was $77,030, and digital designers earned $79,890 respectively in May 2021.
The median annual wage for web developers and designers was over $77,000 in 2021. The U.S. Bureau of Labor Statistics defines median wage as “the wage at which half the workers in an occupation earned more than that amount and half earned less.” In the case of web developers and designers, the lowest 10% earned less than $40,750, and the highest 10% earned more than $146,430.
11. 94% of first impressions related to your site’s web design.
A WebFX study discovered that website design is paramount to a business’s overall brand. That suggests businesses should prioritize website design (or redesign) to meet consumers’ expectations, strengthen their brand identity, and increase purchases alike. Image Source
12. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said color and 21% said video.
Images, colors, and videos are the top visual elements that consumers value on a company website. Considering that nearly 40% said images and color and 21% said video, your business should prioritize adding images and picking a website color scheme first. Then, focus on incorporating video and other visual elements mentioned — namely, typography, infographics, and animation. Image Source
13. A tall page can skyrocket your conversion rate by 30%.
Although this study was conducted about seven years ago, it should inspire you to test ideas that could drive more conversions. Crazy Egg conducted an A/B split test to determine which homepage version was more effective in persuading visitors to become customers. The challenger homepage they tested was about 20 times longer than the control, outperformingthe control by 30%. This indicates that the longer page was more successful in capturing visitors’ attention and encouraging them to take a...
21. 21% of cart abandonments are due to complicated or lengthy checkout experiences.
As of March 2023, 72.77% is the cart abandonment rate, according to Dynamic Yield. The numbers are paralyzing. Especially given that in 21% of the cases, people give up on their purchases because of cumbersome checkout pages. So, use heatmaps and session recordings to locate and fix friction points. Image Source
22. 23% of small retail businesses don’t have a website.
With e-commerce growing year-over-year, it might surprise you that 23% of small retail businesses don’t have a website. Some believe they don’t need one — but they are likely missing out on key opportunities to generate revenue. According to Statista, revenue from e-commerce in the United States amounted to $431.6 billion in 2020. It’s estimated to increase to $563.4 billion by 2025.
23. Of small retail businesses without a website, 24% responded that they don’t know how to create/run a website.
While some businesses doubt the necessity of having an online presence, others simply don’t have the resources to create one. Of small business owners without a website, 24% said the reason was that they don’t know how to create and run one. The rise of user-friendly and affordable content management systems and website builderscould help overcome this objection and get more small businesses online. Image Source
- Anna Fitzgerald
Aug 26, 2024 · Top 10 Web Design Stats You Should Know; General Web Design Statistics. 1. The Web Design Industry Generated $42.2 Billion in 2023; 2. Most Web Designers Hold a Bachelor’s Degree; 3. Web Design Influences 94% of First Impressions; 4. Poor Design and Content Drive 38% of Web Visitors Away; 5. Consumers Favor Images Over Other Visual Elements ...
Jul 5, 2024 · Are you looking for the latest web design statistics? Check out this list of web design industry stats and trends to stay up-to-date in the web design world.
Jan 23, 2024 · 65+ Web Design Statistics to Keep Trending in 2024 Learn about 65 industry-leading web design statistics to give your brand a competitive edge in the digital market and connect with your audience visually.
Aug 30, 2024 · Minimalism is preferred by 84.6% of users. Mobile-first design is essential due to significant mobile usage. Fast page load times are critical, with users expecting speeds under 2 seconds. 93% of designers use AI for tasks like imagery generation. AI adoption faces skepticism but also optimism for enhancing creativity.
Jun 27, 2024 · Web design is an important aspect of maintaining a successful website or mobile app. That’s why in this post, we’ve collected the latest stats on the web design industry, mobile web design and web design trends. Table of contents. Editor's top picks – web design statistics. General web design statistics.
