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Identify your company
- While the answer to this question may depend on who you ask, the purpose of logos is generally to identify your company. Like your business name, your logo is there to give your customers something to recognize you by.
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- What’s The Purpose of A Logo?
- Why Do Logos Matter to The World?
- Free eBook: Logo Design Tips from The Pro’s
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The primary role of a logo is to identify…Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo wil...
They are the face of a business, product or service
When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands. Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.
Establish Instant Brand Recognition
A well-designed logo will be memorable, helping customers to remember the brand. Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.
Logo design influences our decisions
From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects. By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way. If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or se...
Grab this free eBook I created packed full of expert logo design tips and advice from some of the worlds greatest logo designers, including Aaron Draplin, Michael Bierut, David Airey, Von Glitschka, Jacob Cass & many more! Download the free logo design tips eBook here. Enjoyed this article? Share on social!
Learn how logos identify, influence and communicate a brand, and why they are not art but strategic tools. Discover examples of logos that represent, impress and convey brand values.
Jun 25, 2024 · While a logo’s main function is to help identify, it actually does much more. Let’s take a closer look at what a logo can do for your business or personal brand and why it's important.
- A logo is a symbol comprised of words, images and colors to identify a brand or product. Specific types of logos come in all different shapes and s...
- When deciding how to design a logo, there are a few components that should come together to create your unique style. Color Choosing your logo colo...
- Websites: As part of brand recognition, having your logo on your site helps to identify your company and develop consistency with your web presence...
- A good logo is one that is simple, memorable, versatile, appropriate and distinctive. Here are some additional tips for creating a good logo: Use n...
- A logo is a visual mark that represents a company or brand. It's often the first thing customers see and remember about a brand. A logo can be a si...
Jul 13, 2023 · A logo plays a crucial role in establishing and reinforcing a brand’s identity. It creates recognition and helps customers identify and associate with the brand. Consistency in logo usage across different touchpoints contributes to brand recognition and fosters a sense of trust and familiarity.
Oct 3, 2018 · What’s the Purpose of a Logo? The first and most important role a logo plays in your company’s life is identification. They help your audience recognize, identify, and select your business before anyone else’s.
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message.
Sep 25, 2023 · Logo represents a business’s identity succinctly through images, text, shapes, or their harmonious fusion, conveying both name and purpose. In this blog post, we walk you through the essence of logos, understand what they stand for, and unravel their profound meanings.
