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Sep 9, 2021 · Learn how top nonprofits use Classy to power their fundraising campaigns and engage their donors. Explore 50 organizations in five categories of fundraising excellence and see their results and strategies.
- Set fundraising goals. The first step to planning a fundraising campaign is to set SMART (specific, measurable, attainable, relevant, and time-bound) goals.
- Identify your target audience. Is your nonprofit leading an awareness campaign and hoping to reach new supporters? Or, perhaps you’re leading an annual giving campaign that targets major donors to upgrade their giving amounts?
- Develop a fundraising campaign team. Behind every strong fundraising campaign is a strong team of board members, staff, and volunteers! Your campaign will have many moving parts, so it’s important that you have point people to handle tasks like
- Craft your fundraising campaign message. To reach supporters with your campaign, you need to develop compelling messaging that explains the purpose behind your campaign and how the funds raised will advance your mission.
- DigDeep's World Water Day fundraiser campaign (updated for 2021) With their initial 2020 goal set at $90,000, DigDeep quickly blew past that by relating their water-focused fundraiser campaign on the need to have water for handwashing.
- CFTK dance marathon online fundraising campaign (updated for 2021) CFTK has been dancing for 21 years in support of UNC Children's Hospital. In 2020, not only were there worries of COVID-19 contamination, but campus was closed down and students were gone.
- charity: water's COVID-19 crisis donation campaign — the pick of the best water donation campaign examples. charity: water connected a water crisis donation campaign to the spread of COVID-19 using a quiz that brought to life the urgency caused by a lack of water around the world.
- Beyond Blindness' Destination Independence Virtual 5k Walk — one of the top virtual fundraising advertising examples. Beyond Blindness (previously Blind Children's Learning Center) took quick action to protect vulnerable members of their community by taking their 16th annual walk online.
- Ice Bucket Challenge for ALS In 2014, you couldn’t consume any media without running into the Ice Bucket Challenge. This was the first-of-its-kind viral campaign run by the ALS Association, raising more than $220 million to help fund research to accelerate the fight against ALS.
- St. Jude’s Children’s Research Hospital Thanks and Giving Campaign St. Jude Children’s Research Hospital does a great job of sharing its mission with the world, encouraging people to donate to help them treat and find a cure for childhood cancer.
- Salvation Army Angel Tree Campaign The Salvation Army has a very strong fundraising presence during the holiday season, including the red collection bins that are outside a lot of retailers’ doors.
- Northwestern University “We Will” Fundraising Campaign Northwestern University launched its “We Will” capital campaign in 2014, and after achieving its $3.75 billion goal in just two years, it raised its goal.
- T-shirt fundraising. T-shirt fundraisers are a great option for nonprofits because of all the benefits and flexibility they offer you compared to other options.
- Scavenger hunt. The scavenger hunt is a classic fundraising idea for nonprofits. It creates a fun and engaging day of running around town to find everything on your pre-determined list.
- Willy Wonka golden ticket. Don’t worry if you don’t have a connection to your local chocolate factory, anyone can find success with the Willy Wonka Golden Ticket fundraising idea.
- Shave-a-thon. A shave-a-thon is a creative way to get participants to raise money for your nonprofit by pledging to shave their heads, or, over-grown facial hair.
Jun 13, 2024 · Below, we’ve rounded up some practical and effective fundraising tips to help you with your nonprofit. With some preparation, optimism, and the desire to listen and try new things, you can create successful campaigns that will help you get consistent donations for years to come.
Nonprofit fundraising is crucial for organizational success. Without smart fundraising, charitable groups would have little to no incoming revenue needed for their mission-related programming and day-to-day operations.
