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Oct 4, 2021 · In this post, you’ll learn how to make Twitter work for your business. We’ll cover the basics to get you set up and more advanced tips to optimize your investment in your Twitter presence.
- Refine your Twitter marketing strategy. Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform.
- Create valuable content. Share carefully crafted content on Twitter that delivers actual value to users — whether that’s entertainment, education or advertisement.
- Engage with and grow your followers. Building a strong connection with your audience is key to growing your Twitter presence. Consistently engage with current and potential followers in your network to attract the right audiences.
- Use trending hashtags. Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Hashtags make your content can appear in broader conversations, exposing your brand to users who might not have found you otherwise.
- Isabelle Hahn
- Build a profile that stands out. First and foremost, you need to set yourself up for success by customizing your profile. The last thing you want is someone turning away from your Twitter account -- and potentially turning away from your business -- because you have a Twitter egg as your profile image.
- Add value with your content. Adding value to your Twitter content is very similar to adding value to other marketing content. You should always keep your buyer personas in mind, because the key to creating successful inbound content is to make your readers feel like you're speaking directly to them.
- Optimize your content. Now that you've added value to your content, you want to make sure people see it. You can optimize your content on Twitter using a few different strategies.
- Engage with your audience. It's critical you regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.
- Implement Twitter cards on your website. Twitter cards are a FABULOUS way to make each of your tweets stand out. Twitter cards show visual content from a link instead of just text when they appear on Twitter feeds.
- Build your Twitter following. Growing an engaged, well-targeted Twitter following can BOOST your business! There are tons of great ways to increase the number of Twitter followers.
- Identify and engage with influencers. Influencers form the BACKBONE to the perfect Twitter marketing strategy. Why? Connecting with influencers can open the door to increased
- Use Twitter lists to manage your feed. As you follow more people, your timeline might start to get a little crowded. Use lists to organize the tweets that you really want to see (and save time).
- Saige Driver
- Use hashtags to improve content visibility on Twitter. Hashtags are searchable identifying words or phrases that group hundreds (or thousands) of tweets.
- Use Twitter to handle customer service issues. Twitter has become a powerful customer service solution, allowing brands to connect with customers directly to solve their problems.
- Use photos, GIFs and polls for more entertaining, interactive tweets. Twitter lets you add up to four photos to a post. You can also create graphics to add to your tweets.
- Use live tweets to generate interest and attention. Live tweeting is another way to get a topic trending on Twitter. Live tweeting is when a user tweets reactions and updates as an event unfolds.
Jan 30, 2024 · How to create a business account on Twitter. Additional profile settings. Some advice for those who have just started a business account on Twitter. 1. Post as often as you can. 2. Use different formats. 3. Use hashtags, but don’t overdo it. 4. Use visual content. 5. Be concise. 6. Don’t be ashamed of direct and clear calls to action. 7. Retweet.
When starting to use Twitter for business, posting 15 tweets a day can be intense. But thankfully, there are social media tools to make it easier. Hootsuite and Buffer allow you to schedule social media posts in advance and across multiple platforms.
