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What are the most popular podcast trends in 2022?
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What impacted the audience for podcasting in 2022?
The 2022 Podcast Trends Report. Podcasting is not the space you once knew. Topic-hopping listeners with a respect for ads. Ready-to-monetize creators who love wrestling (mhmm). Forward-thinking advertisers who are successfully implementing revolutionary adtech.
- How Many Podcasts Are There, Right Now?
- How Many Podcast Episodes Are there?
- How Many Active Podcasts Are there?
- How Many People Listen to Podcasts?
- How Many People Listen to Podcasts on A Monthly basis?
- How Many People Listen to Podcasts on A Daily basis?
- When Do People Listen to Podcasts?
- Data on Podcast Trust, Engagement, & Authority
- Demographic Stats: The Women’s Podcast Report
- Popularity of Spoken Word Audio
In total, how many podcasts are there in the world, right now? This is down from 4,449,114 (-5.6%) in December 2021. So where did over 250,000 podcasts go? We reached out to the Podcast Index to ask if they’d changed anything at their end. In short, they’ve tightened up their criteria on what gets considered to be a valid podcast. Unsurprisingly, t...
This is up from 52,990,000 (+44%) in June 2021.Again, to compare, these stats came from Apple at WWDC in 2018:
The stats show that 17.2% of the podcasts on Apple Podcasts are currently active. That means they’ve released a new episode in the past 90 days. There was a big drop through the COVID boom year (2020 to 2021) but since the start of 2022, we’ve been relatively steady between 21% and 17%, and a bit of a rebound in mid 2023. Here are the recent stats,...
Familiarity is one thing, but how many people have actually gone ahead and listened to a podcast? Well, in mid-2023, data from Edison Researchrevealed that, for the first time ever, on-demand audio (like podcasts and streaming music) has leapfrogged linear audio (like radio) when it comes to ear-time in America. On top of this, here are the latest ...
Both monthly and weekly listenership fell slightly in 2022 but came back stronger in 2023 and has continued to grow into 2024.
In November 2022, Edison Weekly Insightsrevealed that daily podcast listening among Americans continues to grow.
A YouGov survey ‘What situations do Americans listen to podcasts?’ asked listeners when they’re most likely to listen to shows. The most popular podcast-listening situations respondents gave were the following: 1. 49% said they listen to podcasts while doing chores(the gender split was 43% male vs 55% female) 2. 42% said they listen to podcasts on ...
Podcasts are gaining trust and engagement as a source of news and information. A study by The Pew Research Centershows that two-thirds of listeners hear news discussions on podcasts, expecting accuracy. Research by the University of Californiasuggests that headphone listening is twice as effective for message reception, with 93% of podcast consumpt...
The Women’s Podcast Reportsurveyed 1,500 Americans who self-identify as women, aged 18+ in August of 2022 and listen to podcasts monthly. And Read the Women’s Podcast Report
Podcasting doesn’t have a monopoly on audio content. The medium must still compete with audiobooks, radio and streaming music platforms. 1. Spoken word’s share of audio listening has risen 45% over the last eight years 2. There’s been a 25% increase in spoken word audio listeners in the US from 2014 to 2022 (105 million to 131 million) 3. Gen Z (ag...
- Podcast Advertising Picks Up Steam. Podcast ad revenue is expected to grow to $2.56 billion in 2024. A survey by Nielsen found that out of 7,000 US consumers, 78% don't mind ads or sponsorship messages in podcasts.
- Increased Competition Between Podcast Apps. Apple Podcasts was the top podcasting app, claiming 28.5 million monthly listeners of podcast app users. But Spotify has taken its crown.
- Podcast Ads Are Getting Easier to Produce and Place. The growth in podcast ads is largely driven by increased podcast consumption worldwide. That said, podcast advertising is also on the rise due to the fact that the barrier to entry has fallen.
- Podcasters Find New Ways to Monetize. Podcasters are increasingly on the hunt for new ways of monetizing beyond traditional ads. For example, Luminary (which we mentioned earlier), has a Netflix model.
Mar 30, 2022 · A significant part of the Infinite Dial report is the current state of podcasting. The audience for podcasting was impacted by pandemic-related shifts in media consumption. The following recap of the key podcasting statistics of 2022 originally appeared in Medium.
Jun 16, 2022 · From true crime and chat shows to audio drama and paranormal activity, here are the most popular podcast trends we predict for 2022.
Nov 30, 2022 · The top global podcasts of 2022. This year, Spotify’s podcast offerings expanded into new markets, providing more listeners around the world with new shows to binge. With more than four million podcasts, the platform offers something for every type of podcast listener. But what shows especially made their mark in 2022?
Jul 1, 2022 · True crime podcasts still dominated 2022, but we've curated a diverse list of the best new investigative, comedy, and fiction podcasts too.
