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Jan 9, 2019 · Economic liberalization in India, the growing strength of the Indian diaspora and the shift to ‘glocal’ content have been some of the key drivers for Bollywood’s growth in the global market. Increasingly our films are finding a global audience and Bollywood actors are getting more substantial roles in Hollywood.
Jun 14, 2021 · The power of Bollywood is driving India as a ‘soft power’ that is not only promoting Indian culture, its songs, dances, values and beliefs, but is also drawing huge revenues into the country.
- Yanyan Hong
- 2021
Jun 5, 2023 · Bollywood cinema, also known as Hindi cinema, has become a global phenomenon in recent years. With its colorful song-and-dance spectacles, larger-than-life characters, and melodramatic storylines, Bollywood has captured the hearts of audiences around the world.
Nov 1, 2012 · Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences.
- 1st Edition
Dec 30, 2023 · In this article, we will explore the reach and popularity of Bollywood on a global scale. One of the key factors contributing to Bollywood’s global influence is its massive fan base. Indian diaspora communities around the world have played a crucial role in spreading the love for Bollywood films.
Bollywood, the celebrity offspring of popular Hindi cinema, thus gained an unprecedented national and global legitimacy, overshadowing the long, unruly past of its parent industry.
The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.
