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  2. Guest posts (or guest posting) is publishing and article on someone else’s website. It’s that simple. And people do this so they can get more brand awareness and traffic back to their own website (also known as referral traffic).

    • Get organized. The first thing I like to do is create a spreadsheet to keep track of my guest posting efforts. Yours might look a little different depending on the tools you use or any other specific information you need to track, but here are the columns I have
    • Find guest blogging opportunities. Once you have a place to keep your data organized, start searching for websites in your niche that accept guest posts.
    • Send your pitch. A surefire way to get a guest post rejected is to send the same pitch to every outlet. Editors from big publications might receive hundreds of pitches each week, so if you send a generic guest post pitch, chances are they'll hit that delete button right away.
    • Send a follow-up email. Most guest pitches get ignored—that's just how the cookie crumbles. So don't get discouraged if you send 50 guest post pitches and only hear back from 10—all of which are rejections.
    • Nail Your Guest Blogging Prerequisites (First) Some would-be guest bloggers worry that they need to have a ton of blogging experience or a huge following of their own—before anyone’s going to even consider publishing their posts.
    • How to Find the Perfect Blogs to Guest Post On. If you Google “blogs that accept guest posts,” you’ll find lots and lots of lists. Spoiler: This Isn’t the Best Way to Start Guest Blogging.
    • Come Up with Great Guest Blogging Ideas. Many new guest bloggers come up with a ton of clever ideas first, then only afterwards look for the right blogs that those ideas might be a good fit for.
    • Find and Follow the Guest Blogging Guidelines. Most blogs that accept guest posts will have clear guidelines that they ask guest bloggers to follow. Make sure you look for these… and follow them carefully before submitting your articles for consideration.
    • Write for Their Audience. I said this before, but it’s important enough for me to say again: know who the blogger’s target audience is and write directly to them.
    • Align with Their Brand. Every Author has a brand. Your brand tells readers, “Here’s what I have to offer, and here’s how it can help you.” In order to create the strongest brand possible, you need to know who your audience is, what your message is, and what you have expertise in—all the things that went into your outreach message!
    • Align with Their Blog Format. Any guest post you write should align with the blog’s typical format. In some cases, the site owners will give you explicit guest posting guidelines.
    • Provide Actionable Content. Don’t just give readers the 10,000-foot view of your topic. Give them something that’s actually tangible and actionable. Give them something they can walk away from the article with and do. ​
    • Find Guest Post Targets. Your first step is to find a site to guest post on. Here are 7 proven ways to find sites that accept guest posts: Technique #1: Google Search Strings.
    • Get Your Guest Post Ready. At this point, you have a list of sites that accept guest posts. Now it’s time for the next step. In this step, I’ll show you how to find sites that are a good fit for your guest post.
    • Send Your Pitch. Imagine for a second that you’re the owner of a growing authority site. You’ve got posts to write, tweets to tweet, and an overflowing inbox.
    • Write Your Guest Post. So a blogger is accepted your pitch. Awesome. Now you need to actually send them something. Here’s how to do it… My Patented “2 Tier System”
  3. Aug 27, 2021 · A guest post is a blog post written by a guest contributor, which is then posted on the host blog. The idea behind it is simple: you are quality creating content that will be viewed by your target audience and has the potential to expand your influence and reach.

  4. Aug 12, 2024 · Essential Steps for Successful Guest Posting. What is Guest Posting? Guest blogging, or guest posting, is when someone outside your company writes a blog that will be published on your website or vice versa, ideally to reach a wider audience, improve search engine rankings, and establish your brand as an authority. What is a Guest Blog Post?