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May 12, 2024 · Below, you‘ll find literally everything you need to know to plan, execute, and optimize a next-level Facebook giveaway campaign, including: The latest giveaway rules, features and best practices. A foolproof 6-step process for launching your contest. Genius prize ideas and examples to spark inspiration.
- Set Your Objectives.
- Choose A Prize That Makes Sense For Your Target audience.
- Write The Rules.
- Create Your Assets.
- Promote, Promote, Promote.
- Measure Success.
- Photo vote.
- Comment to Win.
- Like to Win.
The first thing you need to do before you run a giveaway on Facebook is to decide what the goal is. Your goal could be to increase brand awareness, collect email addresses, gain new followers, increase engagement, or drive traffic to your site. Once you know your goal, you can come up with the type of giveaway you want to run (more on this below). ...
Once you know the type of contest you're going to run, it's time to choose a prize. Whatever prize you choose should make sense for your target audience and be something that they want. Choosing a $20 prize probably won't entice people to enter. In fact, the average value of a social media contest prize is $369. Also, generic prizes don't usually w...
Now, you need to come up with the rules. Set a time frame for your contest, choose an entry method, and decide on any eligibility requirements. Once you've decided on the rules and regulations, write them out. Don't forget to include all the information that Facebook requires.
At this point, you know what type of giveaway you're running, you've decided on the prize, and you've written the rules. All that's left to do before clicking "Post" is creating the assets. You'll need images, graphics, and a caption written. The assets should make it clear that you're running a giveaway and what the prize is.
Once you've posted your giveaway on Facebook, you need to promote it through several channels. Organic reach on Facebook has plummeted to 2%in recent years, so you can't just trust that your followers will even see the post. To promote your Facebook giveaway, you can use other social media platforms, write a blog post, create a video, and email you...
Now that your giveaway is over, and you've contacted the winner, and posted that the giveaway has closed, what do you do? It's time to measure the success of your campaign. You had a goal, and now you should look at a few key metrics to see if you succeeded. Some metrics to look at, depending on your goals: 1. Response rate/number of submissions 2....
A photo vote is a type of Facebook giveaway where you ask users to upload a photo. Then, you'll encourage people to vote on which photo is the best. This is a great way to acquire new followers because participants will ask their friends and family to go vote on their photo.
While you can't have tag friends or share posts on their personal page, you can still ask them to comment on your posts to win. These types of giveaways usually ask users to write a caption, fill in the blank, or answer some creative question.
Similarly to the above, sometimes all you need to do is ask people to like the post. While you can't ask people to like your page, according to the Facebook rules, you can still have them like your posts. This is a really low barrier entry method that could be great for increasing engagement and brand awareness. Now, let's look at some Facebook giv...
- Jordan Lore
- Set Your Goal. Before you run a Facebook giveaway, you need to have a clear objective for what you want the Facebook giveaway to achieve. Establishing this allows you to set up the most appropriate type of giveaway on Facebook, choose the right prize, and improve your promotions.
- Choose a Prize. Possibly the most important piece of the Facebook giveaway puzzle is the prize. The prize is what tempts your audience to enter your Facebook giveaway.
- Decide On a Giveaway Theme. Like all school dances, your giveaway needs a theme (under the sea anyone?). Is there a national holiday to celebrate?
- Set Your Facebook Giveaway Rules. Now you need to write the rules for your Facebook contest. This includes what people have to do to enter your Facebook contest, who can and can’t enter, how long the contest will run for, and how a winner will be chosen.
- Set Facebook giveaway goals. Even though your audience sees a giveaway as an opportunity to win a gift, to you, it’s a marketing strategy. That’s why you need to define goals for your giveaway campaigns.
- Decide on giveaway gift. For any giveaway, your gift will influence the type of audience and engagement that your campaign will attract. Frankly, some valuable gifts will appeal to the general public.
- Understand and follow Facebook’s giveaway rules. While most businesses have noble intentions when running Facebook giveaways, their execution can turn into a mess.
- Specify entry criteria. While selecting your giveaway entry criteria, you have to consider if it helps you achieve your giveaway goals. Some common entry criteria for Facebook giveaways include
Jan 9, 2023 · What is a Facebook giveaway? A Facebook giveaway is a popular subcategory of Facebook contests — in fact, most of the contests you’ll see on the platform can be classified as a giveaway. Giveaways always involve the gifting of something of monetary value to the contest winner.
Sep 18, 2024 · How to Do a Giveaway on Facebook: Step-by-Step. Step 1: Set Your Facebook Giveaway Goals. Step 2: Choose a Giveaway Prize. Step 3: Set Your Giveaway Theme.
May 6, 2022 · How to do a giveaway or contest on Facebook. Once you decide to run a contest on Facebook, there are some simple steps you can follow to make sure it’s a huge success. Step 1: Decide the goal of your Facebook contest. Like any marketing activity that you’re going to sink some time (and resources) into, your Facebook contest should have a goal.
