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Aug 30, 2021 · Learn how to use Facebook to share photos, videos, links, status updates, and more with your friends. Find people you know, celebrate birthdays, communicate with messages, and video chat with this handy reference.
- Facebook For Dummies
Facebook For Dummies, 8th Edition (1119782104) has all of...
- Facebook Marketing For Dummies Cheat Sheet
From creating a Facebook Page for your business, to starting...
- Facebook For Dummies
- Tips For Your Facebook Business Page
- Tips For News Feed Visibility
- Tips For Advertising on Facebook
1. Create a business Page, not a personal profile.
First thing's first: You need to create a business Page -- nota personal profile -- to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can't do for personal profiles. Not only will this maximize Facebook's business potential for you, but it's actually against Facebook's Terms of Service to use a personal accou...
2. Claim your Page's vanity URL.
Once you've created your business Page, it'll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you'll want to create a recognizable vanity URL (e.g., http://www.facebook.com/hubspot). To create a vanity URL, visit this page, then follow the instructions.
3. Add a great cover photo.
Facebook's page design lets you feature a 820 x 312 pixel cover photo at the top of your business Page. You'll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience -- all the while ensuring you're following Facebook's Page Guidelines. Learn all about do's and don'ts for your Facebook cover photo in this blog post. Here are some more awesome examples of business Page cover photos to get...
11. Prioritize quality over quantity.
Here are two questions we hear a lot: How often should I post to Facebook? Will posting more frequently will help me reach more people? In short, the answer is no. At the end of the day, how visible your posts are in people's News Feedsall comes down to the quality of your posts. These algorithms are meant to filter out the irrelevant and the poor quality posts so that the highest-quality stuff is what gets through and gets shown to users. So don't overwhelm your customers with content on Fac...
12. Post at the best times for your audience.
Another common question: When’s the best time to post to Facebook? Unfortunately, there's no perfect answer -- different businesses may find different days and times work best for them. Timing often depends on what your target audience uses Facebook for, the region(s) you're targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares), and so on. That being said, there is data out there on optimal times to post on Facebook: 1. The best time to post o...
13. Post your best blog content.
For businesses, social media continues to be driven by content. It's a marketer's job to post content to social that's interesting, entertaining, helpful, and/or relevant to our audience. Start populating your Page's timeline with content by handpicking your best, most helpful blog posts. If you're strapped for resources but maintain a business blog, you can try connecting your blog to auto-post links to new blog content you publish. Many blogging platforms (like HubSpot) automatically offer...
23. Choose the right advertising tool.
Facebook offers users the Ads Manager. Facebook's Ads Manager works great for most companies. Figure out which is best for your business based on your company size and the number of ads you plan to run at once.
24. Use Audience Insights to learn about your audience.
The best Facebook ads are high-quality, relevant ads that fit seamlessly into the user's environment on Facebook. Learn more about your customers and prospects using Audience Insights, which you can find inside the Facebook Ad Manager in the left-hand navigation. The tool will help you target your ads more effectively and learn about your audience -- even if you are not advertising to them. How? The data can help you build stronger buyer personas, create more compelling content, and uncover s...
25. Test multiple versions of a single ad.
Running a single campaign won't give you much to work with in terms of finding your audience, optimizing your ads, and determining if Facebook advertising works for your business. You need to be able and willing to run multiple campaigns to test and experiment with different parts of a single campaign. Test your targeting first, using a simple advertisement and basic image. In order to reach and test on a wider audience, you're going to have to invest a reasonable amount of money on your camp...
Learn how to sign up, personalise, update and post on Facebook with this in-depth guide. Find out how to use Facebook features such as timeline, friends, stories, videos and more.
Jul 3, 2018 · Learn how to join, customize, and use Facebook with these tips for beginners. Find out how to edit your ad preferences, restrict your profile access, customize your news feed, and more.
Apr 11, 2024 · Related Articles. Article Summary. Written by Jack Lloyd. Last Updated: April 11, 2024 Tested. This wikiHow teaches you how to use Facebook on both desktop and mobile versions. Facebook Basics Overview. To get started, go to Facebook's website or download the mobile app and sign up for a free account.
