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      • New research conducted by Formula 1 - in partnership with Ipsos MORI Social Research Institute - has revealed that two third of sports fans surveyed across seven different territories identify as Formula One fans, and that one fifth of the half a billion fans across these markets are avid fans of the sport.
      www.formula1.com/en/latest/article/formula-1-reveals-details-of-fan-segmentation-research.19u9fkhcB8cOocIwAacuow

      Formula 1 reveals details of fan segmentation research

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  3. www.motorsport.com › f1 › newsF1 fans becoming younger and more diverse, say Global Survey ...

    The survey – amassed from over 167,000 fans across 187 countries – had an average age of 32, which is four years younger than the previous study in 2017, while female participation has doubled...

  4. www.formula1.com › en › latestNew global fan survey reveals F1’s most popular team and ...

    Oct 21, 2021 · Nielsen said the sample of 167,302 responses was the largest and most diverse sample ever, with female participation doubling and the average age of a participant dropping four years (since the last survey in 2017) to 32. The number one brand attribute for Formula 1 is “exciting”, up 7% from 2017.

  5. www.redbull.com › in-en › f1-popularity-in-indiaHow Formula One is zooming in popularity in India - Red Bull

    Mar 13, 2023 · According to a Nielsen survey in 2019, India was among the top five countries by the number of fans (31.1m). In November 2022, F1 Chief Executive Stefano Domenicali told Reuters that women made...

  6. www.formula1.com › en › latestFormula 1 reveals details of fan segmentation research

    The revelation that two thirds of fans surveyed identify as F1 fans equates to possible total of some 556m fans across the seven markets being engaged with Formula 1 across a variety of levels.

  7. www.autosport.com › general › newsFormula 1 and Motorsport Network unveil fan results of ...

    The 2021 F1 Global Fan Survey results revealed that Formula 1 is considered the pinnacle of motorsport in the eyes of fans globally. Formula 1 is also seeing greater interest and engagement...

  8. www.prnewswire.com › news-releases › formula-1-andFormula 1 And Motorsport Network Unveil Fan Results Of ...

    Oct 21, 2021 · Key findings from the 2021 F1 Global Fan Survey include: Top Teams, Drivers and Races. 91% of F1 fans express a favorite team, 94% a favorite driver.

  9. www.motor1.com › news › 542253Formula 1 And Motorsport Network Unveil Fan Results Of ...

    Oct 21, 2021 · The 2021 F1 Global Fan Survey results revealed that Formula 1 is considered the pinnacle of motorsport in the eyes of fans globally. Formula 1 is also seeing greater interest and engagement...