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Feb 7, 2024 · 15 Qualities that Make a Good Website. A successful website attracts visitors and provides a positive user experience. Here are some certain qualities that a good website should maintain. 1. Easy to Navigate. Every website needs a good navigation system to increase engagement, conversion rates, and overall satisfaction.
- Quality Content. Ultimately, visitors come to your website because of the content. In most cases, they’re looking for something specific. They could be looking for an answer to a question, a product to purchase, entertainment, or something else depending on the type of website.
- Clear Purpose. Why does the website exist? There should be much more to it than just a good web design. Each site should have a specific purpose, and that purpose should be clear to visitors within the first few seconds of arriving at the website.
- Functional and User-Friendly (Easy to Use) Effective websites are easy to use and provide a good user experience. A frustrating user experience makes it harder for visitors to find the content or answers that they’re looking for and will increase the chances that they’ll leave the site before taking the desired action.
- Simple and Attractive Design. A website doesn’t have to be flashy in order to look good. In fact, simple and clean designs and layouts are often the most effective.
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- Clear Purpose. Understand and cater to the needs of your audience. A website’s purpose is crucial for its success, as it should help users achieve their goals.
- Easy Navigation. Users should find what they’re looking for quickly. User Experience (UX) is crucial for a website’s success, as it helps visitors understand, use, and stay on the site.
- Professional Design. Aesthetically pleasing, consistent, and appropriate for the target audience. Your website represents your company, products, services, and brand, so it should be visually appealing, polished, and professional.
- Speed. Fast loading times for all pages. Page load time is a crucial factor in ranking web pages in search results. A fast website enhances user experience, boosts search engine rankings, and reduces bounce rates.
- An easy-to-navigate menu. For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information.
- A search bar. Get visitors to the content they need faster. A search bar on your site can instantly pull up any content containing the keyword or search phrase your visitors type in.
- An organized homepage. The homepage of your site is the first impression of your company for many visitors. Put your best foot forward with a homepage that presents information section by section, with each area clearly labeled and described so visitors know what to expect.
- Key information about your company. Visitors come to your site in search of information — make sure you tell them what you want them to know! Include any details they need to make an informed decision about your business.
- Clear purpose. As you build your website, there must be a reason behind every decision. As a starting point, think about the following factors to gain clarity about your new website
- Excellent user interface (UI) and user experience (UX) UI is the interactive parts of your website, like buttons, text fields, links, navigation bars and menus.
- Responsive, mobile-friendly website design. A 2023 report showed that 91% of internet users between 16 and 64 access the internet on a mobile device. The ability to provide a consistent user experience across a diverse range of phones is part of what makes a good website.
- Effective calls to action (CTA) A call to action textually invites a user to take a desirable action. For instance, an eCommerce website’s shopping cart page works better with a bright yellow button and the text “Confirm order now.”
Jun 14, 2024 · The six qualities of a successful website. A strong website empowers users to achieve the jobs they set out to do and provides a smooth, frictionless user experience (UX). Learn what that looks like with these guidelines on what makes a good website and use our examples to inspire your own design. 1. A clear purpose.
Sep 17, 2024 · A good website should excel in both its form and function — with a clear purpose, visually appealing design and intuitive navigation. A good website performs well for a diverse audience (think page speed and loading, as well as accessibility) and includes advanced site security.
