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- By leveraging online advertising and social media platforms, the brand ensures maximum visibility and engagement among its tech-savvy audience. This digital approach has been central to Bewakoof’s ability to generate high conversions and drive significant revenue.
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May 11, 2019 · Learn How Bewakoof Used Digital Marketing To Their Advantage To Takeover The Merch Clothing Industry. Check Out Bewakoof Amazing Digital Marketing Strategy
- Bewakoof - About
- Bewakoof - Industry
- Bewakoof - Startup Story
- Bewakoof - Mission and Vision
- Bewakoof - Name, Tagline, and Logo
- Bewakoof - Marketing Strategy
- Bewakoof - Business Model
- Bewakoof - Revenue Model
- Bewakoof - Challenges Faced
- Bewakoof - Funding and Investors
Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative and top-notch apparel for trendy, contemporary Indians. Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness. It has become one of the most sought-after fashion brands of millennials and Gen Z. The lifestyle brand has crea...
Fashion and lifestyle is the second-largest consumer category in India, with a huge worth of $110 billion, in the country's bustling consumer environment. As of September 5, 2023, the internet sector of this rapidly expanding market has already taken a substantial 10% of the market, or $11 billion, according to data from top management consulting f...
Prabhkiran Singh and Siddharth Munot, the founders of Bewakoof, were sitting outside their campus and brainstorming possible ideas for their venture. The idea of t-shirt printing was finalized as it resonated with their mission of bringing the humor factor into the lives of college students. Prabhkiran and Siddharth began researching the latest you...
Bewakoof, mission is to "redefine the fashion landscape by making style not just a luxury but an everyday accessible delight". The company was started with the vision to create an impact through innovation, honesty, and thoughtfulness.
Brand recall is at its highest with Bewakoof because of its cool and trendy name. The founders finalized this name because 'Bewakoof' (stupid in English) is what the society considers people who perform silly stunts and 'out of the box' activities; actions that don't adhere to the society’s norms and methods. These 'Bewakoof logs' make this world a...
Bewakoof primarily relied on Facebook tomarket and promote its products in the initial stages. It worked so well for the brand that in just a few months, its Facebook page had more than 75 thousand users. Apart from the social media channels, the startup also created some dynamic college campaignswhere it asked students to spread 'Beewakoofy' aroun...
Bewakoof is a direct-to-consumer (DTC) powerhouse in the fashion industry, with a unique business approach. The Mumbai-based company has a full 360-degree strategy, handling every aspect of the business from end-to-end production and internal warehousing to designing and merchandising. Being the only company with a single brand is what makes Bewako...
Bewakoof generates revenue from a variety of resources. Here are a few of them: 1. Product Sales:Bewakoof's primary source of income is the direct sale of a wide variety of goods that are offered on its platform. These goods include t-shirts, shirts, dresses, joggers, shorts, shoes, purses, and accessories for mobile devices. 2. Subscription Servic...
Bewakoof has previously faced difficulties with supply concerns, protracted process cycles, and a lack of strategic alignment with vendors. These obstacles were successfully overcome by developing long-lasting connections and solid alliances with a small number of key suppliers. However, in the years 2020 and 2021, the landscape of sourcing from Ba...
Bewakoof has raised a total of $39.5 million in seven rounds of funding. Bewakoof's funding details are as follows - Bewakoof boasts of Kunal Bahl, Rohit Bansal, Snapdeal, IvyCap Ventures, and Investcorp Gulf Investments as its investors.
- 2012
- Mumbai, Maharashtra, India
- Prabhkiran Singh and Siddharth Munot
- Fashion, eCommerce
Aug 31, 2019 · Bewakoof.com, in collaboration with Social Beat, leveraged YouTube Trueview Ads to drive sales for the brand through full-funnel marketing. A look at their detailed YouTube commerce marketing strategy.
Oct 17, 2024 · Let’s dive into Bewakoof’s smart marketing strategies and how they built a loyal customer base among millennials and Gen Z! 1️⃣ Brand Identity: Quirky, Trendy, & Relatable
Apr 13, 2024 · Bewakoof's use of relatable content, humor, and influencer marketing fosters a strong online community, driving brand loyalty and sales. Digital Powerhouse: Leverage the power of digital advertising platforms. Bewakoof utilizes SEO, paid advertising, and strategic YouTube campaigns to maximize reach and brand awareness.
Discover the digital marketing strategies that propelled Bewakoof.com to the forefront of India's fashion industry. Learn how humor, social media engagement, and data-driven decisions created a unique brand identity and loyal customer base.
