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  1. Apr 13, 2023 · The Ad Council’s Sound It Out campaign is collaborating with Amazon to introduce “When You Can’t Say It, Play It,” inviting parents and caregivers to check in on their teen’s emotional wellbeing through music.

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  2. Apr 13, 2023 · Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop "Sound It Out: When You Can't Say It, Play It." The...

  3. Apr 29, 2021 · The exclusive album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter.

  4. Apr 13, 2023 · Debuting Thursday, the campaign leverages Amazon's vast music library of over 100 million songs and a new interactive tool that pairs key emotions with corresponding tracks, many of them ...

  5. Results. Within the first week of launching the “When You Can’t Say It, Play It” experience ( April 13), the campaign received nearly 100 million impressions with 30,000 songs shared. Audiences were interested in this new Amazon feature and sharing with friends and family.

  6. Amazon.com: Sound It Out | When You Can’t Say It, Play It. Share a song with Alexa to start a family conversation about emotional wellbeing.

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  8. Together with Amazon Music, Amazon Ads, and Amazon Alexa, we have developed the When You Can't Say It, Play It experience to help you & your teen navigate emotions via the power of music. Through this experience, parents can share music with their teens to initiate and navigate important conversations.