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Mar 13, 2024 · Wholesale remained our largest channel, accounting for 59% of total net sales in 2023 (2022: 61%). The share of DTC business, consisting of own retail and e-commerce sales, was 41% in 2023 (2022: 39%).
- adidas Annual Report 2021
Wholesale accounted for 62% of total net sales (2020: 59%)....
- adidas Annual Report 2021
Mar 8, 2023 · Wholesale remained our largest channel accounting for 61% of total net sales in 2022 (2021: 62%). The share of DTC business, consisting of own retail and e-commerce sales, was 39% in 2022 (2021: 38%).
- Impact of The Coronavirus Pandemic
- 2021 Channel Mix
- E-Commerce
- Retail
- Wholesale
The global outbreak of the coronavirus in 2020 continued to impact our store network in 2021 with a significant number of temporary store closures – both own and partner-operated, with some markets more heavily impacted than others. The pronounced traffic reduction within the store fleet had a negative impact on our sales development. To meet the c...
While we continued to drive the shift from Wholesale to DTC channels, we saw a normalization of the channel mix in 2021. 2020 saw exceptional growth in e-commerce as a result of retail store closures, which was counterbalanced in 2021 when stores reopened. In 2021, the share of DTC business, consisting of own-retail and e-commerce sales, decreased ...
In e-commerce, we showcase our brand differentiators such as exclusive products or engaging member experiences. Through scaling and expanding our e-commerce platform, we create business impact and efficiencies. Our own e-commerce grew 4% in 2021 to € 3.942 billion, as we leveraged strong momentum from major sporting events like the UEFA EURO 2020 a...
Our nearly 2,200 own retail stores are a vital part of the consumer journey. They are the best place for our consumers to directly interact with our brand, product, and teams, and to touch and try our products, feel inspired by our stories, and experience what we stand for as a brand. Through premium experiences and the human connection with our te...
In 2021, customers returned to an environment of digitally enabled physical multi-brand stores which led to strong growth in wholesale. Our main objective in wholesale is to win market share in critical consumer touchpoints on- and offline, especially in key trade zones and high streets. We continued to proactively manage our orderbook to make stoc...
May 16, 2024 · The adidas Group's global net sales from 2002 to 2023, by product category. Net sales of the adidas Group worldwide from 2002 to 2023, by product category (in million euros)
Jun 6, 2024 · This timeline shows adidas Group's net sales worldwide from 2000 to 2023. In 2023, adidas Group's net sales amounted to about 21.4 billion euros. adidas
Investors. Financial Publications. In our Download Center, you find all publications related to our quarterly and full year results of the past ten years as well as the links to our analyst webcasts. If you seek information dating back further in time, please scroll down to our Annual Report Archive. 2024.
Mar 9, 2022 · Net income from continuing operations increased 223% to € 1.492 billion in 2021 (2020: € 461 million). Both basic and diluted EPS from continuing operations also increased 223% to € 7.47 (2020: € 2.31). Average operating working capital as percentage of sales decreases 5.3 percentage points.
