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  1. Jun 16, 2024 · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.

    • SAGE Publications Inc

      The Journal of Marketing develops and disseminates knowledge...

    • All Issues

      Keep up to date. With the latest table of contents. When new...

  2. Journal of Marketing (JM) is the premier outlet for substantive marketing scholarship that develops and disseminates knowledge about real-world marketing questions. Learn more about JM's editorial mission, impact factor, submission guidelines, special issues, and resources for scholars and practitioners.

  3. Keep up to date. With the latest table of contents. When new articles are published online. New content. Journal of Marketing. Browse all issues of Journal of Marketing.

  4. Jul 4, 2024 · Influencer marketing is a popular strategy to connect with consumers. However, influencers’ use of overly high-arousal language in promoting products (e.g., “it's totally AMAZING!”) has raised questions about their true motivations.

  5. The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.

  6. The Journal of Marketing (JM) is the premier outlet for substantive research in marketing since 1936. It is published in association with American Marketing Association and covers real-world marketing questions useful to various stakeholders.

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  8. Journal of Marketing (JM) is a bi-monthly journal that publishes substantive research in marketing. It is affiliated with the American Marketing Association and covers real-world marketing questions for various stakeholders.

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