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1. • • OTTs are now insisting on a theatrical release of a movie before picking up its digital rights. OTT platforms — which emerged as the messiah for movies during the pandemic by becoming their primary source of revenue and audience — are not buying them anymore without a theatrical release first.
     www.businesstoday.in/latest/corporate/story/why-otts-now-want-films-to-release-in-theatres-first-367020-2023-01-22

     Why OTTs now want films to release in theatres first

2. People also ask

   Why are Otts insisting on a theatrical release of a movie?

   • OTTs are now insisting on a theatrical release of a movie before picking up its digital rights. OTT platforms — which emerged as the messiah for movies during the pandemic by becoming their primary source of revenue and audience — are not buying them anymore without a theatrical release first.

   Why OTTs now want films to release in theatres first

   www.businesstoday.in/latest/corporate/story/why-otts-now-want-films-to-release-in-theatres-first-367020-2023-01-22

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   How do theatrical rights work?

   • In order to be able to showcase the film in theatres, the producer grants theatrical rights in a film, via a distribution license, to the distributor, who in turn arranges the terms and conditions with the exhibitors and theatre owners to display the concerned film to the public.

   Domestic And Overseas Distribution Of Theatrical Rights And The

   www.mondaq.com/india/broadcasting-film-tv--radio/1320080/domestic-and-overseas-distribution-of-theatrical-rights-and-the-commercial-understanding-thereto

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   How Ott is connecting with the audience?

   • OTT is connecting with the audience via regional content as around 90% of people prefer to consume content in regional languages. Our homegrown platforms such as Voot, SonyLiv, Zee5 are investing heavily in this kind of content, with Zee5 already streaming content in 12 regional languages.

   Theatres to OTT: A shift in the wake of pandemic - ETBrandEquity.com

   brandequity.economictimes.indiatimes.com/news/digital/theatres-to-ott-a-shift-in-the-wake-of-pandemic/84666148

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   How OTT platforms are changing the world of TV & film?

   • Unavoidably, this trend is changing as more and more Indians, both in urban and rural regions, rely on their smartphones, tablets, and smart TVs for entertainment. The days of having to wait for theatrical releases or follow strict television schedules are long gone. OTT platforms have merged the worlds of television and film.

   The Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com/@irabhowmick/the-impact-of-ott-platforms-on-indian-cinema-36a5a74892a3

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3. www.mondaq.com › india › broadcasting-film-tv-radioCracked Windowing: OTTs As A Major Disruptor Of Media ...

   www.mondaq.com › india › broadcasting-film-tv-radio

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   Aug 6, 2024 · The latest EY FICCI report underscores that broadcast rights are becoming a distant third option after theatrical and digital releases. It also indicates that film viewership will be shaped by content type, with mass-market content appealing to single-screen and television audiences, while multiplex and OTT content cater to different tastes.

4. www.businesstoday.in › latest › corporateWhy OTTs now want films to release in theatres first

   www.businesstoday.in › latest › corporate

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   Jan 22, 2023 · OTTs are now insisting on a theatrical release of a movie before picking up its digital rights. Hindi films such as Gehraaiyaan, Freddy, Cuttputlli, etc., that went straight to OTTs in 2022...

5. medium.com › @irabhowmick › the-impact-of-ottThe Impact of OTT Platforms on Indian Cinema | by Ira | Medium

   medium.com › @irabhowmick › the-impact-of-ott

   Sep 25, 2023 · OTT platforms have a wider impact on Indian cinema than only Hindi-language films. These platforms have also helped regional film in languages like Tamil, Telugu, Marathi, and Malayalam reach a...

6. www.hindustantimes.com › entertainment › web-seriesOTT platforms try their hands at theatrical film production ...

   www.hindustantimes.com › entertainment › web-series

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   Calling it a beneficial situation or all parties involved, trade expert Atul Mohan talks about the many rights the OTT platforms get to hold apart from the web viewing.

   • Author: Rishabh Suri

7. www.filmcompanion.in › interviews › coexistence-ofCoexistence Of OTT And Theaters Is The Way Forward: Producer ...

   www.filmcompanion.in › interviews › coexistence-of

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   Oct 27, 2020 · Now, more films are commercially successful because they gain Return on Investment (RoI) not only from regular theatrical releases but also with OTT releases, dubbed versions and digital rights sold in different languages.

8. www.mondaq.com › india › broadcasting-film-tv--radioDomestic And Overseas Distribution Of Theatrical Rights And ...

   www.mondaq.com › india › broadcasting-film-tv--radio

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   May 25, 2023 · Theatrical rights facilitate the exhibition of a cinematograph film in theatres. These rights are granted by the Producers to the distributors through a License for a specified limited-term and for a defined territory.

9. brandequity.economictimes.indiatimes.com › newsTheatres to OTT: A shift in the wake of pandemic

   brandequity.economictimes.indiatimes.com › news

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   Jul 23, 2021 · We noticed the shift with digital rights soaring to Rs. 35.4 billion, as per EY-FICCI 2021. OTT is gaining big with people embracing the internet. What Led to Growth of OTT?