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Dec 21, 2023 · Since its release, the brand has gone viral, with the hashtag #khy amassing over 100 million views on TikTok since then. But is all the brand’s success just a byproduct of Jenner’s celebrity pull?
- Frances Solá-Santiago
Feb 26, 2024 · Fronted by Kylie Jenner in partnership with Kris Jenner and Popular Culture’s Jens and Emma Grede, Khy is a new clothing brand that is said to feature wardrobe basics, staples, and investment...
Oct 31, 2023 · However, KHY is operating at a much lower price point than the stuff that Kylie indulges in. Much lower. KHY's inaugural 13-piece collection comprises everything from base layer essentials to faux ...
Jan 23, 2024 · Khy is very much a brand for Jenner’s fans who admire her sense of style and have a penchant for modern cuts and futuristic vibes. Ultimately, I see the appeal of building hype around different drops that spotlight designers from all over the world and push the envelope, but I think the price point feels a bit high for some of the more ...
Nov 1, 2023 · Her latest venture, Khy, a riff on her nickname, is a collection of affordable high-fashion pieces that hopes to redefine the modern wardrobe with inclusive sizing and an...
Nov 1, 2023 · And don’t forget that Khloe is the face of Good American — an all-inclusive denim brand changing the stigma behind denim sizing. Kylie is currently known for Kylie Cosmetics, the brand that brought us the lip kit and a gimmicky skincare line, Kylie Skin.
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Nov 2, 2023 · It's been a week since Khy’s existence was revealed by the Wall Street Journal. Even before its launch, the newspaper named Khy winner of the Brand category at its 2023 Innovator Awards, honouring Jenner as only the third-ever recipient in the category after Nike’s Mark Parker in 2015 and Skims ’s Kim Kardashian in 2021.
