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Learn how to generate custom campaign parameters for your advertising URLs in Universal Analytics. Find out how to use different URL generators for websites, Google Play, and iOS apps.
- Add UTM Parameters to URL
- URL Builders
- Example URLs
- See Custom Campaign Data
You can add the following parameters to your destination URLs: 1. utm_id: Campaign ID. Used to identify a specific campaign or promotion. This is a required key for GA4 data import. Use the same IDs that you use when uploading campaign cost data. 2. utm_source: Referrer, for example: google, newsletter4, billboard 3. utm_medium: Marketing medium, f...
You can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters: 1. Links to websites: Use the Campaign URL Builder. 2. Android-app ads: Use the Play Campaign URL Builder. You must use the Google Analytics for Firebase SDK, but you don't n...
http://www.example.com/?utm_source=exampleblog&utm_medium=referral&utm_campaign=summer-salehttp://www.example.com/?utm_source=newsletter1&utm_medium=email&utm_campaign=summer-salehttp://www.example.com/?utm_source=newsletter1&utm_medium=email&utm_campaign=summer-sale&utm_content=toplinkYou can see Session source/medium, Session medium, Session source, and Session campaignin the Acquisition > Traffic acquisition report.
UTM Builder is a tool that helps you create and track URLs with UTM parameters for your marketing campaigns. Learn what UTM parameters are, how to use them, and why they are important for analytics.
2. Create your links with the URL builder. Campaign links consist of a URL address followed by a question mark (?), and then your campaign variables separated by ampersands (&), for example:...
The full website URL (e.g. https://www.example.com) Campaign Source. The referrer: (e.g. google, newsletter)