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- Bryce Emley
- Search ads. Location: Throughout Google Search results. Best for: Promoting webpages related to targeted keywords. Cost per lead: $$$ Key features: Cost-efficient.
- Display ads. Location: On millions of webpages, apps, and Google properties in the Display network. Best for: Building awareness to new markets across content formats.
- Shopping ads. Location: Throughout Google Shopping, SERP, Images, Maps, and search partner results. Best for: Selling physical products included in Google Merchant Center.
- Video ads. Location: Before, during, and after videos on YouTube; in YouTube search feeds; on the YouTube home feed; and across the Google video partners network.
- How Many Different Types of Google Ads Are there?
- Google Search Campaigns
- Google Display Campaigns
- Video Campaigns
- Google Shopping Campaigns
- Google Smart Campaigns
- Google Performance Max Campaigns
- Google Ads App Campaigns
- Google Ads Discovery Campaigns
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One thing to make clear right off the bat is that when people ask this question, they are most likely referring to Google Ads campaigntypes. There are nine types of Google Ads campaigns, and within each campaign there are different ad formats/subtypes.
What they are: Search campaigns are known as the “OG” type of Google ad. How they work: You bid on keywords relevant to your offer so that when people search something related (or identical) to those keywords on Google, your ad will show at the top of the results page (assuming your ad wins the Google Ads auction). An example of a Search ad out in ...
What they are: Display campaigns are totally different from Search campaigns. Instead of text-based ads that appear when someone is actively searching for something, they’re image-based and show passively on websites within the Google Display Network (GDN)as people browse them. How they work: Display campaigns are all aboutwho you’re showing to and...
What they are: Video ads that can show on video or website content. How they work: Video campaigns function similarly to Display campaigns in that you bid to have your video show on specific placements on YouTube or across the web to specific audiences. The main difference is that Video campaigns have different types of ad formats available. An exa...
What they are: Shopping campaigns are vital to any business selling products. They are the visual ads you see on the Search and Shopping tabs on Google. How they work: This type of Google Ad campaign survives off a product feed you provide—which lives within Google Merchant Center. Shopping feeds hold all your product information, called attributes...
What they are:Smart campaigns are fully automated ads in Google. How they work: Smart campaigns are created and managed by Google, you’ll just have to provide some initial information during the setup process. These campaigns advertise your business across Google Search, Maps, and other placements like YouTube or partner sites. When creating a Goog...
What they are: Another automated type of Google Ads campaign, Performance Max wraps up all your assets in one swoop for goal-based advertising across all of Google’s network. This means that your ads could show on the SERP, in Google Maps, across the Google Display Network, YouTube, Gmail, and Discovery networks. How they work: You give Google a ma...
What they are: App campaignsare meant to drive downloads or engagement with your app and can appear on Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. They look similar to that of other campaigns with a few lines of text and an image of the app depending on the placement. How they work: The ads are created u...
What they are:Discovery is another automated Google Ads campaign type that allows advertisers to show ads across all of Google’s feed placements to increase—you guessed it—discovery of your products/services. Those feed placements include Gmail (the Promotions and Social tab feeds), YouTube (the Home feed and Watch Next feed), and the Google app (t...
Learn about the nine types of Google Ads campaigns and the 22 ad formats within them. Find out how to choose the best ad type for your business goals, budget, and audience.
- Google search ads – attract people looking for your products. Google search ads are text ads that you see on Google search engine results pages (SERPs).
- Display ads – generate brand awareness. While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
- Video ads – get in front of targeted audience. Since YouTube belongs to Google and also acts like a search engine–only for videos–you can target your potential customers on YouTube based on what they are watching.
- Shopping ads – advertise to shoppers ready to buy. Google Shopping Ads are product-based ads. They’re displayed specifically for product searches on Google.
Google Ads begins with a goal and a campaign. You'll choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest. This article helps you select the...
Nov 10, 2022 · Learn how to use Google Ads to reach your audience with different campaign types, such as search ads, display ads, and video ads. Compare the goals, relevance, costs, and benefits of each type and see examples of successful ads.
- Marc Weisinger
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Oct 17, 2023 · Types of Google ads. Google Ads has changed a lot over the years, with new features and ad types. Right now, Google Ads consists of: Responsive search ads; Performance Max ads; Discovery ads; Display ads; Shopping ads; App ads; Smart campaigns; Let’s dive into each of these and when you should use them. Responsive search ads
In this video I will show you how to choose the right Google Ads Campaign Type for your business. 0:15 Intro - choosing the perfect campaign type. 0:55 What is Google Ads. 1:25 The...
