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On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years.
Jordan Basketball. Explore. See what's happening with the Jordan Brand. Check out the latest innovations, top styles and featured stories.
Iconic designs, legendary performance. Move without boundaries in updated Diamond Shorts with new silhouettes and graphics. Style the look with a fresh pair of Stadium 90s for all-day comfort. Shop.
Mar 21, 2023 · Michael Jordan and Nike came together to create Air Jordan about 40 years ago. Know all about the brand and its growth through the decades.
Apr 5, 2023 · Here's how to know what's fact and fiction in the new movie about the creation of Michael Jordan's iconic Nike sneakers, 'Air.'
May 1, 2020 · How Nike's deal with Michael Jordan gave rise to sneaker culture. Sneakers became more than just shoes when Nike launched the Air Jordan brand for the US basketball legend.
Dec 14, 2019 · In 1984, Nike and NBA player Michael Jordan teamed up to launch one of the most iconic athlete-endorsed brands of all time: Jordan Brand. During the years Jordan was still playing...
