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- Henri Nestlé uses his coat of arms as inspiration for the company's new logo. He adds three baby birds into the nest, which are being fed by their mother. This new image links his family name to his infant cereal products and helps protect his brand from imitators.
www.nestle-mena.com/en/aboutus/history/logo-evolution
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The story of our iconic logo. Henri Nestlé’s original Nestlé trademark was based on his family's coat of arms, which featured a single bird on a nest. In time, Nestlé added three young birds being fed by a mother, to help create a link between his name and the products he’d created.
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Nov 3, 2023 · The original Nestle logo consisted of a shield emblem with a bird on a nest right in the middle of it. The shield had a helmed knight on top of it, with two large feathers protruding from the cap. It was the design of Henri Nestle’s family coat of arms and served as the inspiration for Nestle’s first brand logo.
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The name “Nestlé” carries a sense of nurturing and comfort, evoking feelings of warmth and care. It derives from the second name of the company’s founder, Henri Nestlé. Over time, his name became a reminder of the brand’s dedication to creating products that bring families together and enhance their everyday moments. The history of Nestle spans ove...
The official logotype, as described on their website, is used in an oak brown plus white chromatic scheme. However, their logotype comes in several variations, including black and white or gray and white.
The emblem uses a serif-free script. The letters are written in bold lines with rounded tips. The first capital ‘N’ is considerably larger than other characters, and it has a long line coming from its tip and covering the letters ‘e’ and ‘s’. Also, a distinctive dash stands above the last ‘e’.
Henri Nestlé used his family's coat of arms as inspiration for the logo (Nestlé = little nest in German) to protect his "Milk Food" ("Farine Lactée"/"Kindermehl") from imitators. The logo consists of a nest with three young birds in it and a mother bird beside them.
In 1875, Nestlé’s founder, Henri Nestlé drew inspiration from his family’s coat of arms to create a fresh logo for the brand. This new logo featured three birds in a nest, being fed by their mother.
Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition.
Henri Nestle, the founder of the MNC Nestle, used his own family’s coat of arms. The thing seemed perfect as the nature of the business was close to the emotions that lead to the logo itself. However, since its earliest years, the logo has evolved.
