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Jun 16, 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about...
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Mar 28, 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...
Nearly 50 years ago, the light beer category gained notoriety through one of the greatest debates and most beloved advertising campaigns of the past century – Miller Lite’s “Tastes Great, Less Filling.”
Mar 20, 2024 · That’s when it unveiled one of the most iconic beer campaigns of all time, featuring a collection of famous retired athletes -- dubbed the Miller Lite All Stars -- who debated which of Miller Lite’s attributes were more important: “great taste” or “less filling.”
Mar 21, 2024 · And now, sibling brand Miller Lite is breaking out a legendary nugget from its advertising past with an updated take on its decades-old “All-Stars” campaign, which introduced the world to...
Miller Lite: Tastes Great, Less Filling: With Mickey Spillane, Lee Meredith, Rodney Dangerfield, John Madden. Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer.
Sep 18, 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “Less filling!/Tastes great!” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”
