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Apr 21, 2012 · Pink Ribbons, Inc.: Directed by Léa Pool. Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure.
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's ...
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Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Jun 1, 2012 · Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.
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Jun 3, 2012 · Pink Ribbons, Inc.: Film Review. Provocative and well-argued doc criticizes mainstream breast cancer charities as "pinkwashes" that do far less than they could to end the disease.
