Alma, The Nurse
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Learn the meaning of persona, a noun that describes the particular type of character that a person seems to have and that is often different from their real or private character. Find out how to use persona in sentences, see related words and phrases, and explore translations in other languages.
Learn the meaning of persona, a noun that describes the type of character that a person seems to have and that is often different from their real or private character. See how to use persona in sentences and how to say it in other languages.
What are Personas? Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals. Show video transcript.
- What are personas and why do they matter? A persona is a profile. A character sketch. An approximation of a segment of your product users or target market.
- Four main types of personas. There are four main types of personas that we’ll cover here—two in more detail than the rest: buyer personas (aka: marketing personas), user personas (aka: design personas), proto-personas, and persona spectrums.
- When and how to use personas. No matter what kind of personas you’re building, your most important job is to ensure that your personas accurately represent your users needs and goals—especially in the context of the product or features you’re looking to improve.
- Tips for how to get the most out of your personas. There are four common pitfalls when designers or design teams use personas. It’s important to acknowledge these pitfalls, but also to emphasize that these are problems that occur when personas are implemented incorrectly—and that you can avoid them quite easily!
Learn the origin, usage and examples of the word persona, which can mean a character, a social facade or a personality. Find synonyms, related phrases and articles about persona on Merriam-Webster.com.
Learn how to create a persona, a summary of insights based on data and research, to design better products and experiences for your target users. Follow five steps to identify, interview, segment, and profile your personas using FigJam templates and tools.
A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] . It is also considered "an intermediary between the individual and the institution." [3]
