SABMiller
Search results
South African Breweries, with 129 years of brewing expertise. Discover our range of brands, careers, initiatives & stories. To a future with more cheers!
South African Breweries (officially The South African Breweries Limited, informally SAB) is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016.
Founded in 1895, The South African Breweries (Pty) Ltd (SAB) is part of AB Inbev, the world’s biggest brewer with more than 400 brands and brewing interests around the world.
In 1896, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager.
Today, South African Breweries (SAB) controls the vast majority of the South African beer market, and with the notable exception of imported brands such as Heineken, Guinness, and others, SAB owns and produces all the major brands in the country, as well as owning Miller's Genuine Draft (American) and long list of others which makes it the ...
In an announcement today (29 February), the South African Breweries (SAB) reported double-digit top-and high-single-digit bottom-line growth with record high full-year volumes for its financial year (FY) 01 January 2023 – 31 December 2023.
South African Breweries’ World of Beer in Newtown Cultural Precinct, Johannesburg, presents a fascinating history of beer globally, and brewing in South Africa – with some welcome samples thrown in.
