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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.
Aug 21, 2019 · Microsoft bought Seattle-based advertising technology firm aQuantive for $6.3 billion in 2007 in what would later be seen as an epic blunder. Microsoft was looking for an edge against Google...
Jul 12, 2012 · Last week Microsoft took a whopping $6.2 billion writedown, largely tied to aQuantive. Microsoft bluntly said that “the acquisition did not accelerate growth to the degree anticipated.” But what...
Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...
May 18, 2007 · aQuantive, Inc., is a global digital marketing company, founded in 1997 to help marketers acquire, retain and grow customers across all digital media. It is the parent company of Avenue A | Razorfish, the largest.
Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.
Aug 13, 2007 · 2 min read. Microsoft has completed the largest purchase in its history, sealing its $6 billion takeover of Internet advertising firm Aquantive. The software maker closed the deal on Friday,...
Microsoft bought aQuantive for $6.3 billion in cash in an attempt to catch rival Google Inc in the race for revenues from search-related display advertising. It was Microsoft's biggest...
May 18, 2007 · Microsoft announced Friday it is buying online ad agency aQuantive in a $6 billion cash deal, paying top dollar to buy into the suddenly hot sector.
Completing its largest acquisition ever, Microsoft closed its $6 billion purchase of digital advertising player aQuantive, then created a new business unit to encompass aQuantive and its three companies: Avenue A | Razorfish, Atlas Solutions and DRIVE Performance Solutions.
