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Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud. [2]
Sep 19, 2018 · Learn how Adobe Analytics evolved from Omniture, a leading online marketing and web analytics business, to a powerful tool for data-driven digital experiences. Discover how Adobe Analytics integrates with other Adobe products and leverages data science to personalize and optimize customer journeys.
- Ella Nguyen
Sep 16, 2019 · Ten years ago, Adobe bought Omniture, a web analytics company, to transform its business from consumer software to enterprise cloud solutions. The deal marked the first step in a series of acquisitions that led Adobe to become a leader in customer experience management.
How Adobe's acquisition of Omniture in 2009 laid the foundation for its cloud and subscription-based business model and its Experience Cloud offerings. Learn how CEO Shantanu Narayen envisioned the integration of creativity, content and data and how other software vendors followed suit.
- 557 min
Feb 3, 2015 · Learn how to use Omniture, a customisable web analytics platform, to find basic and advanced data. Compare Omniture with Google Analytics and explore reports on acquisition, audience, behaviour, flow, site speed and conversions.
Omniture is a software company that provides online business optimization and web analytics solutions. Learn about its history, services, locations, employees, and industry on LinkedIn.
