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  1. en.wikipedia.org › wiki › The_South_ButtThe South Butt - Wikipedia

    The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri.

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  3. www.seattletimes.com › business › north-face-southNorth Face, South Butt dispute settled in Mo. - The Seattle Times

    Apr 9, 2010 · The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager's company that marketed clothing with a not-so-subtle logo and tag line that parodied the...

  4. www.nbcnews.com › id › wbna36334733North Face settles lawsuit against South Butt - NBC News

    Apr 9, 2010 · The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager's company that marketed clothing that parodied the outdoor clothing giant.

  5. greenlivingtribe.com › the-rise-lawsuit-and-legacyThe Rise, Lawsuit, and Legacy of North Face’s Most Unexpected ...

    In the world of fashion, it's not often that a small startup goes head-to-head with an industry giant, but that's exactly what happened when a teenager named Jimmy Winkelmann founded South Butt. What started as a light-hearted parody of the outdoor apparel company North Face quickly turned into a legal battle that captivated the public's

  6. gearjunkie.com › apparel › outerwearThe South Butt Vs. The North Face | GearJunkie

    Apr 19, 2010 · The legal battle between parody brand The South Butt and The North Face is a draw and both brands can now coexist.

  7. abcnews.go.com › Business › teens-south-butt-apparelThe North Face vs. The South Butt: Entrepreneurial Teen ...

    Sep 30, 2009 · The North Face Apparel Corp. has threatened to sue 18-year-old Jimmy Winkelmann's 2-year-old company, The South Butt, for infringing on its well-known trademark.

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  9. www.denverpost.com › 2010/04/13 › lewis-how-theLewis: How the North Face became the North Farce

    Apr 13, 2010 · “The South Butt logo is comprised of two stripes curved in a butt-like fashion upward,” he wrote in federal court documents that made a mockery of The North Face’s lawsuit.