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Toshio Iue (井植 歳男, Iue Toshio, 28 December 1902 – 16 July 1969) was a Japanese inventor and industrialist who founded Sanyo Electric Co., Ltd. Prior to the founding of Sanyo, he played an influential role in the growth and development of Matsushita Electric Works, working closely alongside his brother-in-law and lifetime confidant ...
Konosuke establishes Matsushita Electric Housewares Manufacturing Works at 844 Ohiraki-cho, Nishinoda in Osaka's Kita Ward (today's Fukushima Ward). He begins doing business with help from Mumeno and Toshio Iue, with an improved attachment plug as his first product
Toshio Iue was a Japanese inventor and industrialist who founded Sanyo Electric Company, Limited.
On March 7, 1918, Konosuke Matsushita, together with his wife, Mumeno, and his brother-in-law, Toshio Iue, founded Matsushita Electric Housewares Manufacturing Works.
Toshio Iue died in July 1969, leaving Yuro Iue in a dual role as president and chairman. At the end of 1970, he turned over the presidency to another brother, Kaoru Iue. Kaoru introduced a new sales plan to Sanyo, known as the 'one-third marketing strategy.'
Sanyo ’ s founder, Toshio lue, was the brother-in-law of Konosuke Matsushita and an original partner in Matsushita Electric. Shortly after World War II , the occupation authority ordered Matsushita broken up into two smaller companies as part of its industrial decentralization policy.
Sanyo was founded when Toshio Iue, the brother-in-law of Konosuke Matsushita and also a former Matsushita employee, was lent an unused Matsushita plant in 1947 and used it to make bicycle generator lamps.
