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Lorenzo Bertelli (born 10 May 1988) is an Italian businessman in the fashion industry and a rally driver. He is the son of Prada majority owners, fashion designer Miuccia Prada and her husband, the businessman Patrizio Bertelli .
Lorenzo Bertelli. Head of Marketing & Communications, Prada Group. Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s digital strategy and sustainability cred.
Nov 19, 2021 · Prada’s bold new plan primes Lorenzo Bertelli as future CEO. Prada CEO Patrizio Bertelli and his management team unveiled an ambitious plan in Milan to build a €4.5 billon brand, with son Lorenzo likely to take over as CEO in three years. By Sarah Shannon. November 19, 2021.
Oct 3, 2023 · Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel. The 35 year-old former racecar driver — son of designer Miuccia Prada and the company’s chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out.
Mar 8, 2021 · But Lorenzo Bertelli, 32, a former rally car driver, has learned as fast as the cars he once raced and has emerged in a central role running marketing and corporate social responsibility at Prada Group. Bertelli, who came on board with his parents’ business in 2017, has big plans for Prada.
Nov 25, 2021 · Lorenzo Bertelli, the eldest son and heir designate to Prada's Chief Executive Patrizio Bertelli, vowed to keep the family-controlled luxury fashion group independent when he...
Jul 2, 2020 · MILAN, Italy — When former rally car driver Lorenzo Bertelli, the son of Prada Group Co -Chief Executives Miuccia Prada and Patrizio Bertelli, joined the family business to lead marketing and communications in September 2017, he assumed what many industry observers saw as pole position to lead Prada when his parents one day step away from the co...
