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David Mackenzie Ogilvy CBE ( / ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.
Aug 13, 2019 · Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
Jul 17, 2024 · David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
Ogilvy inspires brands and people to impact the world. At Ogilvy, we design the brand; we turn the brand into an experience; and we communicate the brand’s story. We make brands matter. Learn more about Ogilvy’s capabilities at Ogilvy.com.
Sep 21, 2023 · Curated from his masterpieces like Confessions of an Advertising Man and Ogilvy on Advertising, as well as iconic writings like How to Create Advertising That Sells, Principles of Management, some early Creative Council reports, and more, these quotes are a testament to the enduring relevance of David’s wisdom and pragmatic brilliance.
Oct 30, 2023 · David Ogilvy, a name synonymous with innovation and brilliance in the world of advertising, is often regarded as the “Father of Modern Advertising.”
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.
Mar 1, 2005 · Resources Confessions of an Advertising Man by David Oglivy, Atheneum, 1963 Blood, Brains & Beer by David Oglivy, Atheneum, 1978. Ogilvy on Advertising by ...
David M. Ogilvy. Ogilvy & Mather Worldwide. 1954–1975. Industry: Services. Era: 1950. Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising.
