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Edward Louis Bernays (/ b ɜːr ˈ n eɪ z / bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".
Edward Bernays was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience.
While no single person can claim exclusive credit for the ascendancy of advertising in American life, no one deserves credit more than a man most of us have never heard of: Edward Bernays.
Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s. Bernays attained clients among major corporations and became known for boosting their business by causing changes in public opinion.
Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations ...
The Father Of Public Relations. After the war, Edward Bernays went into the consulting business, styling himself as a “public relations counsel.”. One of his first clients was Procter and Gamble (P&G), which employed his services for over 30 years.
Edward L Bernays. (1891—1995) Quick Reference. (1891–1995) The founding father of public relations. Lacking his uncle's renown outside the world of business history, this nephew of Sigmund Freud was among the most influential people in the 20th century.
