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Louis Messina is an American concert promoter who is best known for promoting Taylor Swift and George Strait. Early life. Louis Messina's father was “Leapin’ Lou” Messina a New Orleans Boxing promoter.
Nov 7, 2022 · Pollstar interviews Louis Messina, a veteran concert promoter who has worked with rock, country and festival artists for five decades. Learn about his career highlights, challenges and partnerships with Allen Becker, SFX and AEG Presents.
Ever since seeing Elvis Presley in concert as a 7-year-old boy, Louis Messina knew he wanted to be in the music business. Today he is recognized as a powerhouse promoter in the music and entertainment industry—and has been for the past several decades—with current and past clients including Taylor Swift, George Strait, The Rolling Stones, […]
Watch as Louis Messina, CEO of the Messina Touring Group (who works with some of the biggest names in music including Taylor Swift, Ed Sheeran, Eric Church, ...
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- If at first you don’t succeed, duck! Then try again. Louis Messina did not make a memorable start as a concert promoter. The date of his first major show was Nov.
- Manage business expectations. When necessary, be vague. After the Superdome date, Messina moved to Houston to start a music division for PACE, which Allen Becker had founded in 1966 as a producer of motor sports and exhibits.
- Be approachable, even if you’re a big shot. “The first time I met Louie, I was 17 and the opening act on George Strait’s tour,” recalls Taylor Swift.
- Stop playing with the pigs. When Kenny Chesney sought to become a headlining act, says Messina, “I gave one bit of advice and it’s advice I give to everybody, but the first time was to Kenny.
Oct 9, 2015 · Learn how Louis Messina, the founder of Messina Touring Group, became one of the most influential live-music promoters in the industry. He shares his stories of working with George Strait, Taylor Swift, Kenny Chesney and more.
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Nov 10, 2022 · Kate McMahon, the superhuman EVP of Messina Touring Group, in this issue’s Louis Messina Tributes (page 60), described when Messina eventually reached the end of his rope at ClearChannel: “During...
