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31K Followers, 521 Following, 12 Posts - Mahendra Soni (@iammony) on Instagram: "CoFounder | @svfsocial | @hoichoi.tv | @sangeetbanglaofficial | @svfmusic । @svf_cinemas | @svfbrands | @svfekush"
- Factors Driving Hoichoi and Vernacular Ott
- Scaling Through Distribution and Bangladesh
- Creating A Frictionless User Experience
In the last two years, OTT has been the fastest-growing segment in India’s media and entertainment (M&E) sector. Hoichoi, along with 40-odd other OTT platforms that operate in India today, has gained immeasurably from the pandemic-induced habit transformationin viewers. However, the winds of change had started blowing even before that. As India’s s...
Hoichoi has struck distribution deals with the likes of JioFiber, JioPostPaid Plus, Vodafone Play (now Vi Movies and TV), and Airtel Xtream. Hoichoi has also partnered with smart TV brands Xiaomi, Samsung, and LG besides being available onAndroid, iOS, FireTV, AndroidTV, AppleTV, and Roku. Until 2018, users could also buy Hoichoi top-up cards at ki...
In its first two years, Hoichoi suffered small-town India’s low-RAM devices, which made streams lag and created friction in the user experience, especially on older Android devices. Content personalisationremained a challenge too. In April 2020, it rolled out a progressive web app (PWA), and is also redesigning its Android and iOS app interfaces to...
- #259, 6th Cross Rd, 2nd Main Indiranagar, 1st Stage Bengaluru, Karnataka 560038
Jul 26, 2017 · Mahendra Soni. Under his leadership, SVF Entertainment has distributed almost 1500 films including blockbusters like ‘Simmba’, ‘Bohemian Rhapsody’, ‘Andhadhun’, ‘Sanju’, ‘Avengers – Infinity War’, ‘Black Panther’, ‘Padmaavat’, ‘Coco’, ‘Baby Driver’, ‘Neerja’, ‘Dangal’, ‘La La Land’, ‘Ae Dil ...
Aug 24, 2017 · The story of how Shree Venkatesh Films, set up by cousins Shrikant Mohta and Mahendra Soni, emerged as one of the powerhouse producers in Kolkata.
- Chandrima Pal
May 14, 2022 · — These are some of the many important observations made by Mahendra Soni, co-founder and director of SVF, and SVF Music, and singer-songwriter Anupam Roy as they got together to talk about the changing landscape of the Bengali music scene.
- Arindam Chatterjee
Mahendra Soni, Calcutta, India. 14,631 likes · 42 talking about this. Follow and find out!
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Mahendra Soni is an Indian film producer, distributor and the co-founder of Shree Venkatesh Films - one of the largest media and entertainment houses of eastern India.
