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Mar 23, 2023 · Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 24 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
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Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce. Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back.
About this course Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course.
Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Feb 25, 2024 · A beginner’s roadmap to digital marketing in 2024. Learn what digital marketing is and how it works from start to finish.
Define the fields of digital marketing and e-commerce. Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist. Explain the concept of a marketing funnel. Understand the elements and goals of a digital marketing and e-commerce strategy.
Fundamentals of digital marketing. Get a certificate in the basics of digital marketing with video tutorials and practical exercises. Google Ads trainings. Grow your skills using Google Ads to advertise your business online, and earn a certificate in Google Ads. Google Digital Marketing & E-commerce Certificate.
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. Attract and engage customers through digital marketing channels like search and email. Measure marketing performance through analytics and present insights. Build e-commerce stores, analyze online performance, and grow customer loyalty.
Fundamentals of digital marketing. COURSE INFORMATION. INSTRUCTORS. Dr. PK Kannan, Dean’s Chair in Marketing Science. Dr. Lingling Zhang, Assistant Professor of Marketing. COURSE DESCRIPTION. This course offers an extensive overview of the foundation of digital marketing by offering a mix of strategy and implementation tools.
