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We're innocent and we make natural, tasty little drinks. Find out more about our big dreams to help people and the planet.
Innocent Limited, trading as Innocent Drinks, is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We might be a company that makes little drinks and cracks some bad jokes, but we’ve got some big dreams bouncing around our heads.
The naturally good smoothie that Mother Nature would be proud of. All our fruit and veg is responsibly grown, then crushed into a bottle. No added sugar and definitely no funny business.
Apr 8, 2018 · Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives. And the firm would give 10% of...
Apr 8, 2018 · It was smoothie brand Innocent's first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. Even if that meant a bit of subterfuge.
Feb 23, 2022 · Adverts for drinks firm Innocent have been banned after the advertising regulator ruled they "misled" customers over the firm's environmental impact.
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May 17, 2024 · Established in 1998 by Richard Reed, Adam Balon and Jon Wright, Innocent Drinks started out selling smoothies at a music festival in London. From these beginnings, it has grown into a global corporation with revenues of £426m and 20.5 per cent of the European chilled juice market in 2022.
We interviewed Jon Wright, the co-founder of fantastic drinks brand Innocent Drinks. He tells us about the story of their success and the ups and downs of their great journey.
