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Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
The brainchild of Selena Gomez, Rare Beauty was created to challenge unrealistic standards of perfection. Designed to empower and encourage self-expression for everyone, each and every product is blendable, effortless to use and features buildable coverage.
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes. 1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More.
Shop Rare Beauty’s Soft Pinch Liquid Blush at Sephora. This weightless, long-lasting liquid blush blends and builds beautifully for a soft, healthy flush.
Enhance your makeup routine with the perfect blend of blush, highlight, and setting spray. This convenient set features the Soft Pinch Liquid Blush and more!
A giftworthy, limited-edition set featuring minis of Soft Pinch Liquid Blush and Positive Light Liquid Luminizer in new and fan-favourite shades. What it does: Blush and glow on the go. Soft Pinch blush in Wisdom (set-exclusive mauve plum) and Virtue (soft terracotta) give skin a soft flush, while Positive Light luminiser in Magnetize ...
Shop Rare Beauty by Selena Gomez’s Soft Pinch Powder Blush at Sephora. This blush lights up all skin tones with airy, seamless, and silky color.
Shop Rare Beauty by Selena Gomez’s Mini Soft Pinch Liquid Blush at Sephora. This mini liquid blush blends and builds for a soft, healthy flush.
Buy Soft Pinch Dewy Liquid Blush Mini (Limited Edition) from Rare Beauty here. A limited-edition, mini version of our bestselling liquid blush, this weightless, long-lasting colour blends and builds beautifully for a soft, healthy flush.
Buy Soft Pinch Liquid Blush from Rare Beauty here. Discover a weightless, long-lasting liquid blush that blends and builds beautifully for a soft healthy flush.
