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  1. Goodwill is an intangible asset associated with the purchase of one company by another. Specifically, goodwill is recorded in a situation in which the purchase price is higher than the sum of the fair value of all visible solid assets and intangible assets purchased in the acquisition and the liabilities assumed in the process.

  2. Jan 28, 2024 · Goodwill is an intangible asset that accounts for the excess purchase price of another company. Items included in goodwill are proprietary or intellectual property and brand recognition,...

  3. GOODWILL definition: 1. friendly and helpful feelings: 2. part of a company's value that includes things that cannot be…. Learn more.

  4. noun. good· will ˌgu̇d-ˈwil. Synonyms of goodwill. 1. a. : a kindly feeling of approval and support : benevolent interest or concern. people of goodwill. b (1) : the favor or advantage that a business has acquired especially through its brands and its good reputation. (2)

  5. Apr 18, 2024 · The term goodwill refers to the good name of faith and trust of customers that an organization gains after given outstanding level of products and services consistently, resulting in an increase in the valuation of the business. This is an intangible asset.

  6. Goodwill is an intangible asset that represents the value of a companys reputation, customer loyalty, and overall brand image. It is the premium a buyer is willing to pay above the fair market value of a company’s net assets during an acquisition.

  7. Goodwill is a friendly or helpful attitude towards other people, countries, or organizations. I invited them to dinner, a gesture of goodwill. They depend on the goodwill of visitors to pick up rubbish. Synonyms: friendliness, favour, friendship, benevolence More Synonyms of goodwill. 2. uncountable noun.