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      • Disney+ Hotstar has announced that it will provide free access to the Asia Cup and ICC Men’s Cricket World Cup tournaments for mobile phone users on its platform. This decision aims to democratise cricket and increase accessibility to a wider audience in India.
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  2. Oct 20, 2023 · With a peak concurrency audience of 3.5 crores on Disney+ Hotstar, the match broke all records in the history of cricket broadcasting - breaking the 3.2 crore viewership of the IPL final between Chennai Super Kings and Gujarat Titans played in May 2023.

  3. Jun 9, 2023 · Disney+ Hotstar has announced that it will provide free access to the Asia Cup and ICC Men’s Cricket World Cup tournaments for mobile phone users on its platform. This decision aims to...

  4. Jun 9, 2023 · In the battle for Indian subscriptions, ratings and advertising Disney+ Hotstar is trying to retain strike by giving free access to cricket matches.

  5. Aug 29, 2023 · NEW DELHI/LOS ANGELES, Aug 29 (Reuters) - Walt Disney (DIS.N) is attempting to revive the fortunes of its streaming business in India by offering free cricket on smartphones, betting that the...

    • Why Disney+ Hotstar Is Giving Free Access?
    • IPL Free Streaming Is A GameChanger For JioCinema
    • Disney+ Hotstar, However, Says The Aim Is to 'Democratise Cricket'

    The announcement follows JioCinema which got huge success by offering free access to its platform during the recently concluded IPL. JioCinema, the official streaming partner who paid ₹23,758 crore for digital rights, announced that a record 44.9 crore total viewers tuned in for IPL on the OTT platform. The concurrent viewership on JioCinema was 3....

    According to a recent survey from Bobble AI, JioCinema experienced a 4X increase in penetration during the IPL, rising from under 3 per cent to 40.26 per cent. Here penetration refers to the percentage of users using the application, out of the total Indian internet smartphone population, during that time frame. It initially gained traction during ...

    In the statement, Disney+ Hotstar said the move is aimed at further "democratising the game of cricket" and making it available to as many mobile users in India as possible for the length of the season.

  6. Jun 9, 2022 · Business News. Cricket Rights Sale May Give Disney Opening to Reset Streaming Ambitions. Indian Premier League cricket was a key part of the Hollywood giant's plan to hit 230 million-plus total...

  7. Jun 9, 2023 · The streaming platform says that the move is aimed at democratising the game of cricket. After record-breaking viewership in IPL 2023, Disney+ Hotstar has announced that mobile users will be able to watch cricket for free on the platform.