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Apr 13, 2019 · Producers often increase the budget for a picture by tagging on additional inflated “producer fees” or “overhead charges” for themselves, which are nothing more than a mark-up to the true cost...
Feb 4, 2023 · Movie ticket pricing is a function of the law of demand and supply, and it differs not just from cinema to cinema and city to city, but also from the different kinds of seating patterns within one cinema hall. Which implies that within one property, a Gold Class seating and regular seating would be priced differently.
- Customization Brings Millennials to The Cinema
- Discussing Cinemas Pricing Strategy at The Unic Cinema Days 2018
- The Current State of Pricing Grants Room For Improvement
- Most Exhibitors Consider Improving Pricing by Differentiation
- 3 Main Challenges Prevent Exhibitors from Improving Their Pricing
- Cinemas Need to Overcome The Challenges of A New Pricing Strategy
- About Smart Pricer
Many millennials consider going to the theater more often when premium features are offered. That way, they can enjoy the unique movie experience. This highlights the need for exhibitors to invest in theatrical experiences that include premium features like large, comfortable chairs, immersive sound, large-format screens, as well as reserved and pe...
The topic of best pricing strategies in cinemas was the focus at the workshop by Smart Pricer during the UNIC cinema days2018 in Brussels. The UNIC Cinema Days serve as a key platform for senior executives and key figures from across Europa. This event traditionally provides an opportunity to discuss the latest trends in the cinema business in an i...
The attendees faced questions about their current pricing strategy. It was revealed that the majority of exhibitors admit to use the prices of nearby cinemas to determining own movie ticket prices. Nevertheöess, almost all cinemas offer some kind of price differentiation for their customers. A survey on the most common price differentiations in the...
The attendees discussed the possibilities and opportunities of a current lack in price differentiation and agreed that certain pricing improvements would benefit cinemas and movie-goers alike. The following five Pricing improvements were seen as a good start: • Make pricing simpler and more transparent • Remove online booking fees • Offer discounts...
The results show that most exhibitors are open to a dynamic pricing model. However, the majority doesn’t know how to implement dynamic pricing effectively or have the data analysis tools at hand to start the process. Exhibit 3: The attendees answered the three questions about price optimization Source: Smart Pricer Attendees face three main categor...
The main challenges are the fear of the unknown and problems with IT implementation. Attendees understood that the solution has to base on data instead of gut feeling and assumptions. After all, the consumer behavior is shifting and cinemas have to adapt to stay in the game. Most exhibitors agree, that this is the way to go in the future and are lo...
Smart Pricer’s team of pricing experts provides cinemas, sports clubs, entertainment venues, and ski resorts around the globe with the necessary tools to increase ticketing revenues and attract more visitors. With over 10 years of airline pricing experience and millions of price optimizations, Smart Pricer is the go-to-partner for companies such as...
Jan 5, 2016 · Why knowing how a movie was shot is so important before you go to the theater. by Charles Bramesco. Jan 5, 2016, 8:00 AM PST. Jennifer Jason Leigh stars in The Hateful Eight, which has...
Aug 1, 2022 · Key Takeaways. Investing in a movies can be lucrative and glamorous, but it is also a sophisticated and highly risky undertaking. Before investing in any project, be sure to do your due diligence...
- Troy Segal
4 days ago · The Multiplex Association of India (MAI) on Wednesday said movie ticket pricing is “dynamic and flexible” in nature and fluctuates based on factors like location, day of the week, seat type ...
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Film box office data and ratings. Knowing which films are successful and how to measure success is important for anybody who wants to understand the film industry. While determining a film’s success is a complex process, a good place to start is at the box office. The number that is reported on box office charts is a film’s gross.
