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- The innerwear market in India has witnessed unprecedented growth and remarkable evolution over the years. From being a basic necessity to becoming a fashion statement and from being a product bought on repeat to becoming the foundation of a modern man’s wardrobe, the industry has embraced innovation, technology, and sustainability in a big way.
infashionbusiness.com/home/news_details/742/13The Rise of Innerwear in India: A booming industry to explore
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May 31, 2019 · In a 2016 survey of 300 Indian men, 75 percent said their innerwear purchases were need based and not on what was trendy in the market. Why is this so?
Jun 7, 2019 · Uniquely derived from renewable wood sources and produced using Eco Soft technology, Tencel cellulosic fibers answer to both the demand for sustainability and comfort and is a preferred choice...
- Avinash Mane
- Dollar Industries. In 1973-74, when the Indian textile industry experienced different export performance during the pre-liberalisation reforms, Dindayal Gupta started Bhawani Textiles.
- XYXX. To all the men out there looking for everyday comfort and unconventional variety in their innerwear, XYXX has launched its men’s innerwear brand which includes a wide range of stylish products at the price point between Rs 199 to Rs 399.
- Tailor and Circus. One may think that a clean-tech engineer, an assistant director, and a clothing factory owner don’t have much in common. But Gaurav Durasamy, Abishek Elango, and Vasanth Sampath found common ground in their goal to make anti-microbial, self-cleaning underwear for astronauts.
- Lavos Performance. Now a key trend in the Indian fashion industry, athleisure combines casual style with sporting and urban lifestyles. Hoodies, jackets, and sneakers are nowadays worn to work as well as to the gym.
The domestic innerwear market of India, comprising Amul, Lux, Rupa, Dollar are still the giant leaders but their presence is more in the Tier III & IV cities. However, these brands’ association with the popular foreign brands is keeping them in race with the other market leaders and trends.
Jun 7, 2018 · The evolution of innerwear market in India is majorly rooted in urban India. With attention towards western outfits and an increasing demand for occasion and outfit-based innerwear, the market...
Feb 3, 2018 · It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.
