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  2. Aug 5, 2023 · Why did Twitter change to X? Twitter's abrupt rebrand to X came out of the blue on July 23, causing widespread confusion among its 240 million global users.

  3. Jul 24, 2023 · The signature blue bird perched atop social media platform Twitter vanished on Sunday as part of a company rebrand under a new name: X. The revamp marks the latest change enacted by billionaire owner Elon Musk, who stepped down as CEO last month but retained a prominent role in the company.

    • Max Zahn
    • 2 min
  4. Jul 24, 2023 · Rebranding the social network as X marks the billionaire’s latest gamble to reinvent the company, after buying it last year for $44 billion.

    • Andrew Ross Sorkin
  5. Aug 22, 2023 · Twitter’s abrupt rebrand stems partly from Musks fondness for the letter X, which has popped up throughout his career. It is also closely linked to his attempt to turn the news-led social...

    • Saqib Shah
    • 45 sec
  6. Jul 25, 2023 · Elon Musk recently explained why he decided to rebrand Twitter to X and noted that it's more than just a name change. Still, it's a move that many business analysts consider risky, undoing...

  7. Jul 31, 2023 · X.com now redirects to Twitter.com; the company's headquarters now sports a flashing X where there was once was a bird logo, and the app now appears as "X" in the Apple and Google app stores.

  8. Jul 24, 2023 · Twitter has changed its brand and logo from its famous blue bird to "X". The new white X on a black background has replaced the blue bird on the desktop version of the social network,...