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Superdry plc (stylised as SUPERDRY®︎冒険魂) is a British clothing company, and owner of the Superdry label. Superdry products traditionally combine vintage American styling with Japanese-inspired graphics.
Superdry began with the founding of Cult Clothing in 1985 by Julian Dunkerton and a former business partner. The original Cult Clothing store in Cheltenham led to the creation of others across the country, many of them in university towns. 2003. Julian co-founded Superdry in 2003 to develop and create a new in-house brand and Superdry was born.
Superdry is built on style. We celebrate unique and independent style through our brands: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. We’re always inspired by the spirit of adventure and crafting premium products sustainably.
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling.
AT A GLANCE. Our vision is to be the #1 Premium Sustainable Style Destination. Read More. Our mission is to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability, leads with craft, and celebrates culture. Read More. OUR HISTORY.
Superdry’s three consumer-facing strategic pillars of ‘Inspire through product and style’, ‘Engage through social’ and ‘Lead through sustainability’ are more relevant than ever.
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterized by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling.
