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  Shein (/ ˈʃiːɪn / ⓘ SHEE-in; styled as SHEIN; Chinese : 希音; pinyin : Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.
  en.wikipedia.org/wiki/Shein
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Who is Shein?
SHEIN is a Singapore-headquartered global online fashion and lifestyle retailer, offering a full range of ever-evolving products centered around our customers’ needs. Our customer-driven, on-demand model addresses the mismatch between customer demand and merchandise supply, improving outcomes for both our supplier partners and our customers.

About Us | SHEIN Group

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Where is Shein based?
Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers.

Shein - Wikipedia

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What is Shein & how does it work?
Shein, pronounced "she-in", was set up in China in 2008 by entrepreneur Xu Yangtian and started out selling wedding dresses online. Since then it has grown into a global behemoth, best known for selling on-trend clothing, mostly to a Gen Z customer base. A big part of the appeal? The price.

Shein: The rise and rise of a fashion giant - BBC

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What was Shein before it became Shein?
Before it became Shein, the e-commerce website was known as SheInside and sold wedding dresses. Crystal Cox/Insider Billionaire founder and CEO Sky Xu started the business in 2008 as an e-commerce site selling wedding dresses that were made in China, later adopting the name SheInside.

Fast-Fashion Brand Shein Explained - Business Insider

www.businessinsider.com/what-is-shein-billion-dollar-fast-fashion-company-explained-2023-7
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What makes Shein unique?
SHEIN set out to solve this problem by building a new kind of fashion business model driven by its customers. Our innovative on-demand, customer-driven model addresses customer preferences more accurately and efficiently, which means much more affordable prices—and less waste.

About Us | SHEIN Group

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Why is Shein so popular?
Shein took less than a decade to emerge from relative obscurity to become the dominant player in fast fashion and a favorite online shopping destination for Gen Z. But the company is as famous for its controversies as for the trendy, super-cheap clothing that it churns out to the delight of TikTokers everywhere.

Fast-Fashion Brand Shein Explained - Business Insider

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en.wikipedia.org › wiki › SheinShein - Wikipedia

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Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.
www.businessinsider.com › what-is-shein-billionFast-Fashion Brand Shein Explained - Business Insider

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Dec 18, 2023 · Shein is a fast-fashion retailer that produces thousands of garments and accessories at a rapid pace. In 2022, the company was worth $100 billion — more than fast-fashion...
- Founder: Henry Blodget
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www.bbc.co.uk › news › business-59163278Shein: The secretive Chinese brand dressing Gen Z - BBC News

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Nov 9, 2021 · Shein. It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers....
www.sheingroup.com › about-usAbout Us - SHEIN Group

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Sep 20, 2024 · SHEIN is a Singapore-headquartered global online fashion and lifestyle retailer, offering a full range of ever-evolving products centered around our customers’ needs. Who We Are. OUR UNIQUE BUSINESS MODEL.
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us.shein.com › About-Us-a-117About Us - SHEIN USA

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SHEIN is a global fashion and lifestyle online retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world.
www.bbc.com › news › business-59163278Shein: The secretive Chinese brand dressing Gen Z - BBC

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Nov 9, 2021 · Shein. It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers....
www.bbc.com › news › articlesShein: The rise and rise of a fashion giant - BBC

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Jun 7, 2024 · Shein, pronounced "she-in", was set up in China in 2008 by entrepreneur Xu Yangtian and started out selling wedding dresses online. Since then it has grown into a global behemoth, best known...