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Apr 21, 2020 · Recently, many new brands have also come up to cater to the mass audience. SMBStory has drawn out a list of Indian innerwear brands that have disrupted the industry by growing year-on-year.
- Jockey – Best Men’s Underwear Brand in India. Established in 1876, Jockey has been manufacturing excellent quality undergarments. The brand is known for its attention to fabric quality, comfortable structuring, and style.
- Calvin Klein – Luxury Underwear Brand for Men In India. Calvin Klein is an American fashion house that has become a popular choice for many Indians when purchasing innerwear.
- Marks & Spencer – Best Premium Underwear Brand for Men. Marks & Spencer is a popular British retailer that sells clothing and beauty products. It was founded in 1884.
- Van Heusen – Best Branded Underwear for Men. Van Heusen is a premier brand established in 1989 by the Indian company Madura Fashion and Lifestyle. The brand started as a men’s apparel line and it caters to over 55 countries.
- Rupa: Established in 1968, Rupa stands tall as one of India’s leading underwear brands. Renowned for its affordability and superior quality, Rupa offers a range of innerwear options, including the popular Macroman and Rupa Frontline.
- Calvin Klein: Calvin Klein, founded in 1968, epitomizes luxury and sophistication. With a global presence spanning 110 countries, Calvin Klein is synonymous with premium designer underwear.
- Jockey: A stalwart in the underwear industry, Jockey boasts a legacy dating back to 1876. Originating in the USA, Jockey has redefined underwear for Indian consumers, offering premium quality and innovative designs.
- Dollar Big Boss: Dollar Big Boss emerges as a popular choice among Indian men seeking budget-friendly yet comfortable innerwear. Backed by the endorsement of Bollywood icon Salman Khan, Dollar Big Boss offers affordability without compromising on quality, making it a preferred brand for many.
In the last few years, the innerwear industry in India has grown significantly. There have also emerged new brands catering to the segment. Here are their growth stories.
- Jockey
- Pretty Secrets
- Zivame
- Tommy Hilfiger
- Rupa Underwear
- Clovia
- Hanes
- Jack & Jones
- Bwitch
- Calvin Klein
If comfort is your style statement then nothing can be best than Jockey. This brand has several different types of women panties, such as French cut, thong, bikini, brief and a lot more. They are mostly cotton panties which are long-lasting and skin-friendly. They are available in various colours and prints. It also provides a mole amount of covera...
This brand has revolutionised the way Indian women buy and wear lingerie. This brand meets the need of each Indian women. The designs are sexy, stylish and alluring. They fit every Indian somatotype. They offer an outsized sort of panties. Their net and lace panties are great to hit and love along with the super-soft thong. They are perfect for you...
It is one of the best innerwear brands in India and it is the biggest online store of innerwear were you get different sorts of innerwear for ladies. You will find sexy bikinis, panties which you can wear at work, cheekinis and panties for zero to full coverage. You can also choose to buy low waist panties, hipster panties, and full or zero coverag...
It is another exceptional brand. This brand manufacture apparel and have their own stores in every city in India. This brand also offers a good range of undergarments for men. They are available in the least stores with a special price range. This brand produces high-quality fabric and is a prominent brand. Check this also: TOP 15 CHOCOLATE BRANDS ...
It is one of the oldest innerwear brands in India and it is counted one among the best innerwear producing companies for Men. It offers cosy as well as stylish innerwear like underwear. They are available for people of all age, starting from young boys to men. You get vibrant colours and stylish materials. This is popular and available in almost ev...
If you are looking forbranded and comfortable cotton hipsters, lacy bikini briefs, boy short panties,then Clovia is the right choice for you. It is the best innerwear brand inIndia where you get everything as per your requirement. The products areelegant and beautiful and the material that is used in the production isdurable, soft and comfortable. ...
Hanes is one of the leading innerwear brands in India. They provide you with cosy, stylish and comfortable products. It comes with varieties of brief segments and boxers. This brand is best with its collection which is why it is so popular. The other things which make this brand a must buy is its quality and comfort. The products that are been prod...
Jack & Jones is one ofthe best innerwear brands for men. Their products are comfortable and airy and fityou perfectly. You will be amazed to see the vibrant colours and designs thatthey have to offer you with. You get several options for you to choose from. Theproducts are made of good quality material which is why it is so popular inIndia.
It is a designer brandlingerie that comes at an inexpensive price. It has a good range of panties whichis best for young Indian women. If you are looking to shop for stylish pantiesand need to feel sexy, you’ll choose lace panties, sheer panties, ultra-lowwaist bikinis, microfiber panties, and embroidered thongs. They also manufactureunusual print ...
This innerwear is for men that comes in several patterns and designs. It is an upscale and popular brand. Many young boys and men love this brand. They often wear it as it is a kind of a brand that’s visible inside jeans. This is a well-liked product among young boys and men because of the quality and comfort that they get. If you want to look hot ...
- Sonika
Jun 9, 2023 · The foundation of good innerwear depends on the choice of fabric and cotton alone simply does not cut it. From the ultra-luxurious feel of the fabric to its moisture-wicking and cooling properties, the fabric Tencel Modal Micro soon became synonymous with premium innerwear.
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How has the innerwear industry grown in India?
Jun 7, 2018 · In India, the domestic innerwear market is experiencing a tremendous roar. Recently, the market is witnessing the advent of premium innerwear brands along with the entry of global brands.
