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A fashion film is a creative audiovisual production that combines elements of fashion, cinematography, and storytelling. It is a medium used to showcase fashion collections, brand campaigns, or artistic expressions within the fashion industry. Unlike traditional runway shows or static fashion photography, fashion films provide a dynamic and ...
May 20, 2015 · Another fashion brand that has become known for telling stories with its growing ouvre of fashion films is Rachel Antonoff. A young designer with limited resources, Antonoff made films instead of ...
- Introduction
- Fashion in Film and Photography
- From Pre-Film to Digital Fashion Film
- Fashion Film Archaeology
- Fashion Film as Promotional Fashion Film
- Fashion Design Fiction and Diegetic Prototypes
- Fashion Film and Genre
- The Fashion Film and The Fantastic
- Fashion Film Form and Narration
- Conclusion
Since the birth of cinema, film and fashion have had an intimate relation, which by the turn of the century evolved into fashion film as a more or less well-defined standalone genre. The breakthrough of the fashion film was boosted partly by digital production and distribution technologies, giving birth to platforms such as SHOWstudio in year 2000,...
The touring exhibition on fashion photography Vogue like a Painting (2015-), curated by Debora Smith, shown at Gl. Strand Copenhagen 5. May - 2. September 2018, focuses on the dialogue between the pictorial arts in classical and modern painting and fashion photography represented by prominent photographers such as Annie Leibovitz, Erwin Blumenfeld,...
Khan uses Lev Manovich’s ideas on new media and soft cinema as new structures of production and consumption enabled by computing (Khan 2012a: 237-238, Khan 2012b: 257). For Manovic and for Khan, these structures find a parallel in early pre-filmic technologies and images as those produced by the zoetrope, exemplified by films like Ruth Hobben and N...
In the preliminary history of the fashion film, 100 Tears of Fashion Film: Frameworks and Histories, Marketa Uhlirova tracks initial use of the term fashion film by the press in relation to displays of fashion shows in Pathé-Frères newsreels as early as 1911 (Uhlirova 2013a: 153 and 2013b: 119). Other earlier newsreels for British Pathé, including ...
From the examples mentioned it is only natural to understand fashion film as promotional film or as advertising in disguise. From this industrial point of view, scholars like Paloma Díaz Soloaga understand fashion film mainly as a new communicational vehicle building brands in the digital era. Here, fashion films are seen primarily as an experiment...
As with Lucy McRae’s series of design fiction or speculative design (Markussen, Thomas & Knutz, Eva, 2013), the films explore products like Swallowable Perfume (2014), in a way displaying what David Kirby frames as diegetic prototypes(Kirby 2010) (See figure 5). The concept of diegetic prototypes, and to some extent also design fiction, is to conte...
Fashion film seems to escape any neat classification as a genre, Marketa Uhlirova points out (2013b: 120). It covers a range of styles, modes of production and filmmaking techniques from stop-motion and computer animation to live-action and montage film. As genre, it has borrowed from and combined other genres and modes of production from experimen...
Todorov in his work onThe Fantastic: A Structural Approach to a Literary Genre (1975), defines the genre as characterised by a certain doubt, or ambiguity, in narration, while seemingly supernatural story-events unfold. When confronted, for example, by real demons in the framework of fiction, we characterize it as fairy tale or fantasy. If, in anot...
In the by now classic book Narration in the Fiction Film, David Bordwell presents a system for the classification of narrational modes, which bypasses mushrooming genre-systems. Inspired by Russian formalists in literature theory such as Tynianov and Boris Tomashevsky, narration is conceptualized as a dynamic process that invites the spectator to j...
The fashion film exists outside the online world it is often associated with, at art exhibitions, at shows, in cinemas and at an increasing number of fashion film festivals. Fashion films are not always promotional if one understands promotional as a form of commercial advertising. In this understanding, the fashion film capitalizes on the art worl...
Oct 3, 2023 · Everett. Another cult classic on Tumblr and the online fashion boards of yesteryear, Rainer Werner Fassbinder’s West German romantic drama unfolds in the sprawling bedroom of narcissistic ...
WHAT IS A FASHION FILM. Fashion is a visual medium that is always looking for new channels to communicate about its messages. Fashion is not only art and form, but it also relies on trade and commerce to thrive. Photographers can easily take advantage of fashion’s overlapping categories. Even nude and erotic photography lends itself easily to ...
Fashion. (2008 film) Fashion is a 2008 Indian Hindi -language drama film directed and co-produced by Madhur Bhandarkar starring Priyanka Chopra, Kangana Ranaut and Mugdha Godse in lead roles, and Arjan Bajwa, Samir Soni and Arbaaz Khan in supporting roles. The film's screenplay was co-written by Ajay Monga, Bhandarkar and Anuraadha Tewari and ...
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Apr 1, 2013 · The fashion film format that we use to present them is a common artefact of the fashion field (Uhlirova, 2013), traditionally aiming to synthesize a particular mood and style for its garments ...
